Studying the impact of innovation on business and society

Business – Marketing

Putting the Public Back in Public Relations: Crooked Monkey Style

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter I hadn’t heard of the popular t-shirt company Crooked Monkey until I was invited to an exclusive party they recently held. You see, even though they get great press from actors wearing their shirts in movies and magazines talking about their fashion styles, Crooked Monkey is based in Washington, DC not widely known as the fashion capital of the country. And they wanted to do some…

Twitter Celebrity Hotlist: August 2009

Source The power to analyze behavior and sentiment on Twitter and translate it into trends and direction is limited only by our powers of observation and imagination. As you may or may not know, I have assumed the role of data analyst at PeopleBrowsr, in addition to the other ventures I’m running or advising. Recently, I published The State of the Airline Industry on Twitter, the first in an ongoing series of Twitter-centric reports. Soon, I will roll out additional…

3 Realities of Social Media

Guest post by Michael Brito. Follow him on Twitter, add him on Facebook or read his blog. Source: Shutterstock This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer. Reality #1: Consumers already get it; brands are still trying to figure it out Consumers use the social web to talk about everything including products. Sometimes they are praiseworthy, sometimes not. There are no strategic…

We’re Spending More Time with Social Media: Advertisers Follow

Source: Shutterstock The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs. In fact, the Nielsen Company reports reports that time spent on social networks and blogs accounted for 17 percent of…

Attention Companies: Your Next Big Idea Will Come from Us

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on Twitter Using social media isn’t just important, it’s life changing Do you realize that we are the reason you “make” a living? Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your services solve our problems. We are the reasons for your success. Your fans, your tribes, your family. However, you have to listen…

The Top 100 Twitter Publishing Tools and Services

Source As I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year. September 2009: 18:07 September 2008: 26:12 Engagement Difference = -31% I suspected that the shift in numbers stemed from the migration of those who previously interacted on Twitter.com and now engage via third-party clients such as TweetDeck, Seesmic, CoTweet, HootSuite, et al. As such, I thought it would be productive to review…

The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades

Source: Shutterstock Recently, Facebook announced that it had surpassed the 300 million user mark. According to Experian HitWise, Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. This is an interesting stat and I would love for Experian HitWise to send the full list over, so that I can also analyze the playing field for new, emerging, and declining players across the board. The report noted that…

The Psychology of Twitter with Dr. Drew

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails. Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks. Twitter is among those networks actively studied by many (myself included) as it seemingly defies the laws of natural flow and engagement.  The foundation that makes Twitter work is also the very…

In Social Media, Collaboration is King

Guest post by Becky Carroll: Read her blog | Follow her on Twitter Source: Shutterstock In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never…

Introducing The Social Compass

An excerpt from my next book… A compass is a device for discovering orientation and serves as a true indicator of physical direction. Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online. The Compass features the artistic talents of Jesse Thomas and JESS3 the…

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