Studying the impact of innovation on business and society

Business – Marketing

Proactive Social Media: Filling the Information Space With Great Content

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter Source I recently gave a talk titled Free the People! at the Potomac Forum’s Government 2.0 Leadership, Collaboration, and Public Engagement Symposium in Washington, DC that generated enough interest for me to post my slide deck and write a summary for a wider audience. These thoughts constitute some of my early ideas about “offensive social media” for organizations (this talk was particularly geared towards a government…

A New Mindset is Needed

Guest post by Katie Delahaye Paine: Follow her on Twitter | Visit her site Source There’s been a great deal of discussion of late both here and in other forums about the blurring lines between advertising and editorial and the implications for both relationship building and sales. As a measurement geek (or queen, which ever you prefer) my response is generally – who cares what you call it, focus on the results. Is what your doing selling stuff, saving money,…

Social Media News: Remember the Tortoise not the Hare

Guest post by Jennifer Leggio – Read her blog | Follow her on Twitter The recent Twitter attacks have truly shown the ugly social media. Oh, you think I am talking about the hackers, don’t you? No, not them. I’m talking about the bloggers and the tweeters. I am talking about us. There seems to be a constant race in social media. Is Twitter down? You must be first to blog about it. Is Twitter back up? You must be…

Goodbye Virtual Reality, Hello Augmented Reality

Credit: Wired If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0. Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to…

Facebook Changes the Game for Social Networking with New App for iPhone

Two weeks ago, Facebook submitted its completely redesigned iPhone application to Apple. Today it was released live in the App Store. As you may or may not already know, mobile Facebook users, as well as those using geo-location networks such as FourSquare and Loopt, are paving the way for the future of Social Networking. According to Facebook statistics: – There are more than 30 million active users currently accessing Facebook through their mobile devices. – People that use Facebook on…

Jeremiah Owyang, Deb Schultz and Ray Wang Join Charlene Li at Altimeter Group

I first met Jeremiah Owyang online long before I officially met him in person at one of the earlier Lunch 2.0 meetups I can recall. At the time, Owyang was one of the first community managers on the social scene, working with Hitachi Data Systems to help the company tap into online conversations and also build online/offline communities around the Hitachi brand. The date you ask? September 12, 2006. Jeremiah at the Hitachi Lunch 2.0 – Photo credit: Scott Beale,…

Gauntlet Toss or Clarion Call: Women, it’s time to step up

Guest post by Cathy Brooks: Follow her on Twitter | Read her blog Source Imagine this scenario. It’s election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators. Then you find out this person is eligible to be but is not registered to vote. Now I don’t know about you, but I’m of a mind that if you don’t register to…

Size Matters: Job Seekers Measure the Size of Your Social Graph

Source Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, comments, and thoughtful updates. In some cases, size matters. Electronics retailer Best Buy recently posted a job opening for Senior Manager-Emerging Media Marketing. The role was described as, “the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create…

Who Owns Social Media?

I had a fantastic conversation with Frank Eliason (@comcastcares), Duncan Riley, and Chris Brogan last night during the Microsoft Windows Mobile Developer event (@WMDev) at Chapel in Seattle. We explored the drivers that propel companies into social labyrinths and how they participate, react and in turn, strategically plan (or should) once they’ve arrived. The common motives are spurred through innovation (rare) and urgency (more common). It’s Aha vs. Uh-oh… However, the debate from within will eventually arise, questioning who owns…

Listening Literacy For Nonprofits


Guest post by Beth Kanter, Read her blog | Follow her on Twitter Credit I am an early adopter of social media and set up my listening post 5 years ago to scan for people, trends, and ideas related to social media and nonprofits. Listening and engaging with people has been critical to any success I’ve achieved as a social media practitioner – whether I’m blogging or fundraising for Cambodian children. For the past five years, I’ve been teaching social…

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