Disruptive Selection: Nature’s Way of Weeding Out the Average Business

Disruption!

It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.

In some of the startup meetings I attend for example, digital disruption is actually a stated business objective. Instead of “killing it” or “crushing it” many businesses are aiming now to disrupt it!

Tune in with Twitter TV

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. That’s what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in their Twitter streams. If you think about it, the idea that the TV becomes the second screen to digital experiences is rather provocative. Perhaps this is why Twitter is making some notable moves in the television analytics market recently.

Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK

You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.

Facebook announces Timeline.

You kick [insert EVERYTHING].

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Question: What is your #1 advice for social media strategists and managers?

Answer: Stop talking about social media

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences

Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions and what factors influence their daily activities and journeys.

Part 2: The Broken Link of Social Customer Service

Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences

In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience.

The First Mile: The Broken Link of Social Media Customer Service

 

Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences

The Imminent Shift from Social to Digital Engagement

How do you define engagement?

No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.

It’s The End of Business as Usual in Japan

I’m so excited. As I type, I’m moments away from heading to SFO to visit Tokyo for the first time in years…

Shortly before the official launch of What’s the Future of Business, I spent several weeks writing new chapters for The End of Business as Usual.

Why?

I’m proud to announce that it’s finally the End of Business as Usual in in Japan!

The Dim Light at the End of the Funnel

Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and ultimately advocacy. The process of customer engagement to this day is designed to shepherd people along this delicate path. For at any moment, consumer attention, interest, and resulting action could fall astray without superintendence.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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