Yahoo’s New Social Network Mashes Facebook with Myspace

I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments.

First, Y! Mash is cute. Yes, cute.

It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at least not in a Facbook capacity anyway. But that doesn’t mean that we should write it off either.

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.

Thanks again to Geoff Livingston for including me in the development of this book.

Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Connect on Twitter, Jaiku, Pownce or Facebook.

Now is Gone Set to Publish in Late October

Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him.

The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007.

PRWeek Interviews PR Pros on the Ascendancy of Facebook

PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet.

Building a Bridge Between Your Story, Bloggers, and People – Part I

To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover.

Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series.

Social Media Manifesto Makes Junta42′s Most Popular Articles of the Week


The Future of Communications – A Manifesto for Integrating Social Media into Marketing
is still going strong, and I hope it continues to do so.

Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members.

Deleting Users, Audience, and Messages from PR and Social Media

Attention PR and practicing Social Media professionals, step away from using “messages” to target “users” and “audience.” They are no longer filling the theaters, stadiums, and auditoriums to hear from marketers.

I’ve been in tech PR since 91 and have been also guilty of using such terminology. Back in the day, users really were users in the tech business and when we were researching who they were, they would ultimately become the audience for our marketing initatives. Not everyone (aka potential customers) was tech savvy at the time, so referring to “people” just didn’t cut it. And, it was never intended to be naive nor deragatory, it simply was a specific and effective category.

PR is About Relationships, Just Ask Robert Scoble

The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king.

As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always been 1 to 1 instead of 1 to many, aka spam PR.

PR 2.0 Makes the Advertising Age Power150 List

There are many blog rank lists out there, but this is one that only seems to gain greater relevance as each day passes. Kudos to Todd Andrlik for starting the Power150 list where he tracks the most influential marketing blogs covering advertising, new marketing and PR.

The list has made Advertising Age, aka Ad Age, and PR 2.0 is among some of the best and brightest. Looks like we could use some additional Technorati and Bloglines points though. Nonetheless, it’s an honor to be ranked in such brilliant company.

Facebook is the Online Hub for Connected Professionals

As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business.

Where do you start? How do you jump in?

It all starts with listening and watching, and eventually, participation becomes clear.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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