The Future of the Social Media Release is in Your Hands

Todd Defren and Brian Solis.

The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.

Blog This! October 17, 2007

Understanding the New Influencers

Paul Dyer takes a passionate look at why PR people give PR a bad name.

Social Media Power Secret- Listening

In social media, everything starts with listening. Chris Brogan shows you how…

Social Media Release Announcing Gooruze, a New Social Network for Online Marketers

Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.

Building a Bridge Between Your Story, Bloggers, and People – Part II

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.

Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World

Rohit Bhargava shares his wisdom for marketing in the Wild West

Is “Conversation” Overused?

Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.

Down with the Press Release!!

Recommended Reading – October 9, 2007

Strumpette Editor Resigns – Changing PR?

Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in.

Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room

Daniel Riveong discusses social media and personal brands

Why Bother Blogging Podcasting and Using Social Networks

Chris Brogan playfully demonstrates why you should engage in social media

“It’s a Conversation, Stupid! Part 1″

Recommended Reading – October 4, 2007

TurnPRon- I’ll be speaking here later today on “PR 3.0″ (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

Get a F#ck!ng Blog Already

The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?”

Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with are ready to embrace the blogosphere.

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.

As someone noted, aren’t all marketers opportunistic?

Yes and no.

It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.

Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Yahoo’s New Social Network Mashes Facebook with Myspace

I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments.

First, Y! Mash is cute. Yes, cute.

It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at least not in a Facbook capacity anyway. But that doesn’t mean that we should write it off either.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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