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The Greatest Hits of 2009 Part IV

Source: Shutterstock Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year. Greatest Hits of 2009, Part IV: 1. Social Media is Rife with Experts but Starved of Authorities 2. Unveiling the New Influencers 3. PR Does Not Stand for Press Release: Equalizing Spikes and Valleys 4. The Decline of Traditional Advertising and the…

The Greatest Hits of 2009 Part III

Source: Shutterstock What comes around goes around and as we close the chapter on 2009 a new chapter that documents our direction and experiences is already unfolding. Revisiting the stories, lessons, vision that helped get you where you are today may help you surpass not only your expectations, but those of your peers, customers, prospects, and influencers as well. The Greatest Hits of 2009 Part III 1. Significant 2. Reviving the Traditional Press Release 3. This is Not a Sponsored…

The Greatest Hits of 2009 Part II

Source: Shutterstock The look at some of my most revered thoughts, observations, experiences and lessons continues in Part II of this ongoing “best of 2009” series. I’ve selected these posts as I believe they still not only have value today, but will continue to guide you in the new year. Part I is available here. Greatest Hits of 2009, Part II: 1. Micro Disruption Theory and The Social Effect 2. The Conversation Prism v2.0 3. Video Interview: How to Build…

2009 PR People Awards: PR Blogger of the Year

On December 1st, 2009 PRNews hosted its 2009 PR Awards honoring those who have made a substantial and resonating impact in the world of new and evolving Public Relations. According to the latest issue that details the awards as well as the winners: Much like corporate America, PR is undergoing a sea change in how it does business. As traditional media shrinks and online/social media grows, a new breed of PR professionals is coming into its own. And although the…

Some Things are Worth Repeating: The Greatest Hits of 2009 Part I

Source: Shutterstock In the world of reruns, there’s a saying, if you’ve never seen it, then it’s new to you. As we near the end of 2009, I wanted to share with you some of the posts that I believe will help you as you tackle challenges, opportunities, and set the stage for innovation and growth in 2010. Even if you read the original posts when they initially hit the Web, chances are that their lessons, experiences, and insights still…

On PR, Social Media and the Evolution of the Web with Robert Scoble

I recently visited good friend Robert Scoble, his lovely wife Maryam and their family in Half Moon Bay. It was an overdue trip, one without an agenda. It was a fleeting opportunity to catch up, talk a bit about the latest book, and also an excuse to have a fireside chat, literally, on the grounds of the Ritz Carlton (overlooking the 18th green and the Pacific Ocean.) Before we could walk over to the Ritz however, Scoble sat me down,…

PBS MediaShift: Social Media Marketing

Mark Glaser (@mediatwit) is the executive editor of PBS MediaShift and also the host of 5Across. MediaShift serves as the guide to the future of the digital media revolution. Over the years, I’ve followed Glaser’s work closely. His astute observation and poignant sense of distillation and direction help his readers and viewers understand change and evolution to make more informed decisions. Recently, we discussed the landscape, market, opportunity and pitfalls, and psychology associated with sponsored tweets, paid posts, disclosure and…

Finding Influencers in Social Media

Source: Shutterstock Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly. When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, this is a wide swath of potential users, clients or customers. They may or may not be heavily involved in social media and they may or may not have…

With Klout Comes Influence: How To Find Influencers on Twitter

This is the uncut version of my latest post on TechCrunch… Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in order to grasp the relevance and differences of existing tools and services. For the sake keeping this discussion on track, let’s define influence. According to Merriam-Webster, influence is having the power or capacity to cause an effect. San Francisco-based…

Hollywood’s Next Production: Gagging Social Media

Source I carefully considered this topic before sharing my views. In doing so, my perception might have altered since the news of Hollywood studios banning film stars from using Twitter initially broke. It’s not a secret that Hollywood has a long history of controlling what is said in the media. Like in almost every industry it touches, Twitter has completely disrupted the chain of command, democratizing influence and shifting the power of publicity, control and reach of information from executives…

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