Putting the Public Back in Public Relations is Now Back in Stock


Credit: Frank Gruber via Flickr

When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry spell was actually due to the book literally selling out around the world.

Using Twitter to Connect PR Students, Educators, and Professionals

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Credit: Shutterstock

I recently participated in #PRStudChat, a recurring discussion between PR experts and those looking to learn on Twitter.

I found it enthralling.

The interactive forum was created by Deirdre Breakenridge, my co-author for Putting the Public Back in Public Relations, and Valerie Simon in response to an ongoing series of questions they received from students seeking advice or insight into how PR was changing in the face of the “now” or real-time Web. In one such interview, PRSSA member and student Angela Hernandez, @AngelaHernandez, posed a simple, but poignant career question, “Is PR Right for Me?”

Is your PR firm ready for digital marketing? Use these 10 questions to assess their SEO and social media readiness

Guest post by Lee Odden: Follow him on Twitter | Read his blog

6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness

Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.

Why Authenticity Matters

Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog


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There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get caught. For us to simply say “duh, don’t do it” just isn’t enough. The massive shift into self-publishing platforms (aka “the era of social media” – yawn) has radically enabled individuals to expose virtually every “truth” that’s out there.

The State and Future of Communications: An Interview with Kara Swisher

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0.  I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization.

The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival, served as the early offices for the Social Media Club as it was forming.

Building Bridges Between Knowledge and Aspiration


Image Credit: Jeremy Ginsberg

There’s no shortage of businesses, and more specifically, the individuals who represent them, seeking insight, answers and direction to simplify, organize, and elucidate the intimidating and confusing social media landscape. Likewise, social media experts, gurus, and ninjas are seemingly ubiquitous.

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter


Image Credit: Gakuranman

Bloggers, Companies Must Assume Responsibility For Their Audiences

by Jason Falls


Credit: NotSoGoodPhotography on Flickr

Far be it from me to lament the ability for anyone to build or publish virtually anything now that the age of the consumer and age of information have intersected so gloriously. We are truly blessed to live in a day when, with a little time and instruction reading, even the tech-tarded can have their own blog or website and publish anything they want. The more adventurous and creative, or all-night code-bender freaks, can build platforms and tools and toss them out there to see if the public bites.

Evolving the Herd Mentality: Wall Street Journal Bans Embargoes


Credit: Nick Brandt, Available for sale here

According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.

Are You Talking to Me?

I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications.  My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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