Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive spirit is forcing the evolution of networks and applications across the Conversation Prism and the Social Web.
On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing.
Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100.
Here’s my agenda…
Monday, April 27th from 11:15 – 12:30 p.m.
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”
TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.
As I’ve written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however, identity is often an afterthought by most companies.
If there’s one person who has rocked the Web to create their own destiny, Gary Vaynerchuk would rank among the top of the list. Best known as the host of WineLibraryTV, he is also a world renown motivational speaker as well as the director of operations at Wine Library. He helped the family business grow from $4 million to over $50 million in revenue per year.
It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers?
This wasn’t yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the world’s most visible celebrities and prominent media brands.
Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.
The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising the corporate brand overall.
I admire the work of Valeria Maltoni. Over the years, we’ve shared our individual ideas and vision for discovering, monitoring, and measuring relevant conversations in order to effectively chart the corporate landscape and identify opportunities for mutually beneficial engagement and learning. We’ve decided to collaborate to weave our experiences and advice into one post that we hope helps you unravel the confusion stemming from value over hype when evaluating Social Media as a channel for presenting, interacting, and observing.
On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media.
Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries.
Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray).
As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.