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10 Quotes on The Future of Business

10 quotes by Brian Solis on the Future of Business from Prezly Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don’t mind, but I wanted to share it with you. The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF). I could only…

GoldieBlox vs. the Beastie Boys – What Constitutes Fair Use?

GoldieBlox vs. the Beastie Boys – What Constitutes Fair Use?

Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. Now that the Beastie Boys have gone on the offensive for the unlicensed and unauthorized use of their song “Girls”, written by Adam Horovitz and Rick Rubin, as used in the Goldieblox viral video campaign to feature their girls toy line . . . let’s try to unpack what actually happened and why songwriters and music publishers firmly believe that this was not…

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…

A Conversation with Adobe on the Future of Marketing and Disruption

A Conversation with Adobe on the Future of Marketing and Disruption

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, “In this…

The Future of Marketing Has Little To Do With Marketing

The Future of Marketing Has Little To Do With Marketing

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to…

Internal social networks improve communication + collaboration when empowered to do so

Internal social networks improve communication + collaboration when empowered to do so

I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the…

New Digital Influencers: The Coming Youthquake

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We…

Part 2:  The Broken Link of Social Customer Service

Part 2: The Broken Link of Social Customer Service

Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or…

The Imminent Shift from Social to Digital Engagement

The Imminent Shift from Social to Digital Engagement

How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and…

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