One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise.
Gasp. Is it true? Can apple actually “do” wrong?
Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again.
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience.
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.
Thanks again to Geoff Livingston for including me in the development of this book.
Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
Connect on Twitter, Jaiku, Pownce or Facebook.
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.
Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.
Now is Gone: Facebook Marketing Primer
Lifestreams are back in the spotlight again thanks to the most recent meme started by Steve Rubel, except this time, the popularity of flow, aka presence applications, such as Twitter, Pownce, Jaiku, and Tumblr is much greater and expansive than the last time the topic circulated the blogosphere.
As the idea starts to move along the bell curve, people are realizing the potential for aggregating information and broadcasting a focused channel of relevant content – on both sides of the pipe.
I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations.
Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic. This is sort of along he same track as Channels on Jaiku, but more of a user-driven magnifying glass into conversations specific to communities.
Text messaging has many business advantages, and unlike Trix, texting is not just for kids.
The only frustrating thing I think we can all attest to however, is that most of the time, texting isn’t the fastest form of communication, even these days with shortcuts or mini qwerty keyboards – especially when we’re driving. What? Texting while driving? Come on, you know you do it too…
Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him.
The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.