You can’t go back and create a new beginning, but you can begin to change the ending

Part 11 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.

There are those who believe social media is the catalyst for a new genre of business and that it will ultimately change how companies engage with customers. Others believe that for the organization to truly matter, it must adopt a culture of customer and employee centricity. Then there are those who study the evolution of consumer behavior and market shifts to develop informed strategies for the business overall and in some cases, demonstrate the need for organizational transformation. To successfully compete for the future, you must unite these internal fronts and lead a concerted effort for meaningful change.

The Rules of Smarter Engagement

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.

More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. This post tackles some of the recurring questions we received on Twitter.

Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences

Dunkin’ Brands is a customer-centric business and has earned a community of loyal supporters over the years. If “America runs on Dunkin’,” or if it is to continue to do so, the company must continue to earn the time, attention, and support of customers. As their behavior and preferences evolve, Dunkin’ to must rethink its customer approach to remain part of its customer’s daily routine.

Your customers will share their experiences and they will influence the decisions of others

In The End of Business as Usual, I review in detail how markets are evolving and what businesses need to do to earn relevance among a different breed of consumer. For those who struggle to make the case within their business or organization, to not just engage consumers online, but evolve business philosophies, practices, and systems, to truly matter, this is your guide.

To be successful in business, you need to see what others don’t

I can’t believe that The End of Business as Usual is now officially available. To celebrate, I’d like to share the words of those who helped support its launch. First up is Mark Cuban, someone whom I greatly respect and someone who has shown that vision, passion, hard work and taking risks are the keys to unlock success – however you define it.

The End of Business Isn’t The End of Strategy

I asked Jason Falls for a guest post to mark the release of his new book, “No Bulls–t Social Media

Few can argue with the umbrella point of Brian’s latest book. Technology and the reclaiming of the marketplace by consumers has brought about the End of Business As Usual. Companies are collaborating internally, with customers and even one another far more than ever before. Businesses are becoming social, not just using social media. We’re conducting business in a new world.

Announcing The End of Business as Usual: The new book is available now!

It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual.

Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, but we are also responsible for leading transformation within our organizations. We are the architects, the mediators, and the sherpas to a new era of relevance and empowerment.

The State of Social Media 2011: Social is the new normal

Part 6 in a series introducing my new book, The End of Business as Usualthis is not content from the book, this series serves as its prequel.

The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.

Whoops, I didn’t mean for you to read this

As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be.

Introducing EndofBusiness.com

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com.

About the book:

TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they’re changing the very foundation of business.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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