In the past, I had the good fortune of working with the Get Satisfaction team to help brands embrace new media to improve customer relationships. During those early years, I learned a great deal about the process and corresponding hurdles that face change agents as organizations evaluate new technology to socialize CRM. I also began what would later become years of immersion in understanding and defining the role leadership plays in changing organizational culture and methodologies to help businesses truly…
How World Leaders use Social Media: Why the @WhiteHouse doesn’t follow @BarackObama & other idiosyncrasies
Guest post by Matthias Lüfkens, Associate Director of Media, World Economic Forum – Follow him on Twitter Twitter is redefining the way we communicate – and that includes our world leaders: 15 of the G20 governments use it. But the question is who follows who, who doesn’t follow who, and do world leaders even realize the diplomatic significance of their tweets and Twitter friendships? Barack Obama was the first to use the micro-blogging service to communicate with his electorate in…
A Conversation about 2011 – 2012 Trends in Social Media
While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012. Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on… – Mainstream lifestyle and culture – The rise of curation – Elevating the importance of transparency and engagement between businesses and customers – Businesses dynamics and the need to open the doors between silos – Politics and…
Why I Don’t Like Your Brand on Facebook
Guest post by Andrew Blakeley. Follow him on Twitter (for exclusive deals and offers!) I recently undertook a simple Facebook experiment, inspired by a brief Monday morning rant from my boss: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!” He was right, of course. As social networks slowly become the…
The End of the Destination Web and the Revival of the Information Economy
In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was studied at great depths to better understand when and where news actually surfaces, how it’s validated, and how news travels across the Web and in…
Engage with Purpose
I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here… At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its…
This just in…News no longer breaks, it Tweets
Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN – the Twitter News Network. And, because of us, we have set a foundation for which news media can more effectively track, check, and report…
Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
Celebrity endorsements are nothing new. In the era of social media however, celebrities now possess the ability to reach people in online networks. The difference now is that static or passive audiences have become interactive and more importantly, people have become stakeholders in the media where connect and socialize. Celebrities are presented with opportunities to engage people on a peer-to-peer level. Doing so changes the dynamics of the relationship from a hierarchical celebrity-to-fan association to a flattened person-to-person connection. It…
Blame It on the Youth
If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another. With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. However, as we are all coming to learn, it’s not in what we have, it’s in how we use it that…
The Curation Economy and The 3C’s of Information Commerce
Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry’s most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would…
