Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention. I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an entirely new art form marketing through engagement and empowerment. Over the years, I’ve also followed his work in Silicon Valley spanning from Garage.com to Alltop…
Social CRM – Getting Down to Reality
Guest post by Paul Greenberg, author of CRM at the Speed of Light. Follow him on Twitter, please read his blog. First things first. Thank you, Brian. I am truly thrilled that I’m getting the honor of addressing your friends and I’m more thrilled even to be able to call you a friend. You know, I’ve spent a lot of time looking at the CRM market, as an analyst, consultant, journalist, blogger and whatever other chameleon-like title you can give…
Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers
Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr. In five…
Revolution Season 2: Technorati’s Richard Jalichandra on the State and Future of Social Media
Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network. Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that…
B2B Social Media Lead Generation Explained
Guest post by Eric Schwartzman and Paul Gillin B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles. B2B social media makes it possible for marketers to inform communities with greater fidelity and…
The Future of Broadcast is More Than Integrating Tweets into Programming
The future of broadcast is literally at our fingertips… The living room is the epicenter of family, the hub of the household. Perhaps more so than the dining table, the living room hosts hours upon hours of family attention and interaction every week. Whether we were gripped by the music and voices emitting from radios or entranced by the moving images illuminating our televisions, we celebrated everything from togetherness to relaxation around a common centerpiece. This once mighty magnet of…
Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage
Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller… 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter. When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of…
Welcome to the EGOsystem: How Much Are You Worth?
What’s your Klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? Are you tracked by Traackr? The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy. We’ll explore the nuances and the impact on brands and personal brands live on stage at SXSW. Join me, Ad.ly’s Sean Rad and Arnie Gullov-Singh…
Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money
Money doesn’t grow on trees, but it does grow on Tweets… The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people…
Flying to a Higher Altitude with Altimeter Group
Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture. But within the last couple of years, the two places where I continually gravitate towards more often than…
