I’m often asked where to go for information and commentary regarding new marketing and PR (the kind of stuff happening on the edge) – outside of the traditional pubs and industry rags.
There are simply too many online resources, from blogs to communities, to list here. But, here are a few places to get started. I‘ll follow up with a list of PR/marketing blogs that I read regularly.
I’ll be attending next week’s Under the Radar event on March 23rd – Why Office 2.0 Matters – along with Stowe Boyd, Zoli Erdos, Ismael Ghalimi, and Rafe Needleman, among several other top tier bloggers.
If you cover this space, or, if you’re evaluating new online applications, this is the only event that will help you find everything you need – at least until Ismael’s two-day Office 2.0 conference in San Francisco this fall.
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Here wego again, but this time the discussion is finally happening among those who can benefit from the discussion the most – the PR industry. We took the conversation offlline to convince PR to be more effective with press releases first, before they can worry about the “why, how, when, and where” related to social media releases.
twitter is the message heard around the world – so to speak or so to read.
It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.
It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.
John Bell recently explored the topic, “Who ‘owns’ conversational marketing? PR, Advertising or The People” over at Strumpette – The Naked Journal of the PR Biz.
I also recently covered the subject in my post, “Community, Conversational and Comment Marketing, Will the Real CM Please Stand-up.”
Here’s my take. Nobody owns the conversation (except for the people), and therefore we should not even try to dictate its direction. It is possible to subtly influence it by providing information and discussion points that help people see things in a different light.
But, in this case, it’s easier to ask who shouldn’t contribute in Social Media because the majority people in PR and Advertising are clueless about how to engage without coming across as marketing.
Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles
It’s amazing how much difference a few months makes.
This past Friday in Los Angeles, I participated in a panel discussing the “Brave New World of Social Media,” along with Jen McClure of the Society of New Communications Research and Eric Schwartzman of iPressroom.
USAToday.com took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough…
Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely.
But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside USAToday.com.
It’s fascinating to see how the “PR 2.0″ manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now.
Now with Web 2.0 starting to crossover into the mainstream, PR 2.0 (and everything 2.0) has become the golden ticket for misguided marketing professionals.
Just a side point though, how many people can accurately define Web 2.0 anyway? Answer, not many.
This Friday, March 2nd, I’m speaking at the Bulldog Reporter conference – Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions.
The event will be held in Los Angeles at The Olympic Collection.
I participated in the event when it was in San Francisco last November. I was invited to speak on Social Media, its present and its future, but I was surprised at just how few of the attendees were familiar with the fundamental building blocks including tags, networks, crowd sourcing, RSS, etc.
I’ve been invited to blog the “Under The Radar: Why Office 2.0 Matters” event on March 23rd.
The event, produced by Dealmaker Media, showcases 32 emerging office 2.0 applications that are changing office workflow and disrupting traditional technology, impacting everything from organization, collaboration, tracking, and publishing to communicating, personalizing, and syncing.
It will focus on the future of the office 2.0 landscape and its challenges and opportunities within SMB and enterprise adoption and the monetization of services.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.