The 9 Laws of Affinity in an Era of Digital Darwinism

We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are reminded of the grand chasm that exists between consumer values and the values of today’s businesses. What is becoming painfully obvious is that people everywhere are calling for change and they’re taking to the streets and also their smartphones, tablets, and popular social networks to demand attention.

Dr. Shaquille O’Neal Dunks on Investing, Geekery, and Social Media

Yes…that’s me floating above Shaq’s head.

One of the highlights of SXSW Interactive this year was Dr. Shaquille O’Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we spent some time to shoot a special episode of Revolution.

Q&A: Why the Future of Business is Shared Experiences

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey. I’ve recreated our exchange (each in 140 characters or less) for you here…

Angel Investor and Entourage Actor Adrian Grenier Starts Music Incubator

When he’s not starring in movies and television, Adrian Genier is a serial entrepreneur. Most recognized for his role as Vincent Chase in HBO’s Entourage, and also the upcoming movie, Grenier has co-founded or invested in several companies including SHFT, Fansnaps, and Churchkey Can Co. Now he’s at it again but this time, he’s changing his tune.

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses

Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time.

How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care #WTF

I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously…WTF!?

See for yourself…

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I’m proud to announce that my new book, What’s the Future of Business, is now available

It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle.

It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and what do we do about it?

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Can you answer the question everyone is asking? WTF – What is the future of business?

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

Ignorance is bliss, until it’s not.

Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.

Can you answer the question everyone is asking?

WTF!?

Will you fall or thrive in this consumer revolution? Believe it or not, you decide

In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at least to you.

What’s the Future of Business? WTF

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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