Studying the impact of innovation on business and society

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Live Your Brand the Way Your Customers Do

Live Your Brand the Way Your Customers Do

I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing…

The Disconnect in Connecting the Workplace

The Disconnect in Connecting the Workplace

There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and…

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3….

Social Media is Lost Without a Social Compass

Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The…

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z

How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children) If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you…

Unicorns, Startups, and Giants: The New Billion Dollar Benchmark in Silicon Valley

Unicorns, Startups, and Giants: The New Billion Dollar Benchmark in Silicon Valley

Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade. Whether it’s in the San Francisco Bay Area, Los Angeles, New York, London, Paris, India, et al., innovation is global and its sole purpose is to disrupt our way of life…for the better of course. Just because things have always been done a…

Yo. Srsly?

Yo. Srsly?

App: Yo. User: Yo App: Yo User: Yo, sup? App: Yo User: Yo, you for real? App: Yo User: Yo, I’m out. A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real. Merriam-Webster defines the word “yo” as an interjection used to grab someone’s attention. Yo certainly has done just that by grabbing everyone’s attention. Yo defines “yo” as “The simplest & most efficient communication tool in the world….

Every Company is a Cloud Company: The Relationship Between Technology and the Future of Business

Every Company is a Cloud Company: The Relationship Between Technology and the Future of Business

People first. That’s where this discussion begins. My guest on this episode of Revolution is NetSuite CEO Zach Nelson. For running one of the leading companies in the cloud business software game, Nelson is among the more grounded and sincere technology executives I’ve sat down with in quite a while. We didn’t discuss innovation, speeds and feeds or key differentiators of NetSuite versus other companies, instead we looked at people, why and how they run businesses, and how technology enables…

Disrupting the B-to-B-to-C Model

Disrupting the B-to-B-to-C Model

Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions. The industries most affected – retail and branded consumer products – possess entrenched business models that pre-date…

10 Quotes on The Future of Business

10 quotes by Brian Solis on the Future of Business from Prezly Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don’t mind, but I wanted to share it with you. The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF). I could only…

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