Studying the impact of innovation on business and society

blog

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…

Designing for Digital-First Customers: Focus on Experience as a Driver for Breakthrough Innovation

Designing for Digital-First Customers: Focus on Experience as a Driver for Breakthrough Innovation

Experience design and innovation are key differentiators and beacons for the way forward – especially in these times of disruption. While it’s counterintuitive to think about investments when everyone else is exploring cost-cutting, this is exactly the time to break new ground. Those who study customer dynamics, needs, emotions, and aspirations to reveal meaningful and empathetic ways to innovate will succeed in business and in customer relationships. That’s power, and urgency, of designing human-centered experiences. The challenge lies in breaking…

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…

Technology as an Ally for a More Sustainable World

Technology as an Ally for a More Sustainable World

España! El Pais de mi madre. 🇪🇸🙌 El mayor experto en transformaciĂłn digital e innovaciĂłn del mundo y una de las personas más influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educaciĂłn. Además, reflexiona sobre telĂ©fonos inteligentes y cambios conductuales, redes sociales, desinformaciĂłn, inteligencia artificial y marcas, asĂ­ como del futuro de la tecnologĂ­a. An interview with Apple Tree, Spain… The world’s leading expert in digital transformation and innovation and…

What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?

What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?

Written by Patrick Anderson, Tasktop “Anything is Possible in the Novel Economy” Following the disruption wrought by the COVID-19 pandemic, global businesses are squinting their eyes through the dust of the aftermath. Little has prepared them for what Brian Solis calls the “Novel Economy”. Yet despite all the uncertainty and hardship, Brian—Global Innovation Evangelist at Salesforce—remains upbeat that opportunity abounds, and that “anything is possible” — especially if enterprises center their response around the safety and evolving needs of customers…

Rewired for Distractions vs. Rewiring for Intent

Rewired for Distractions vs. Rewiring for Intent

Part of me wishes that LifeScale was released in 2020. I know, I know, it’s not the most popular year. But it is the year that we were, en masse, informed about our “social dilemma” and also further thrust into living a digital-first life at work and at home, which basically became the same thing, i.e. WFH, WFHLife, work from home, work from anywhere, remote work, et al. Early in 2020, as lockdowns were in their initial onset (in some…

A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy

A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy

One month before the world shut down as a result of COVID-19, I was in Mumbai, keynoting the incredible NASSCOM Technology and Leadership forum. My topics were on the promise of Quantum computing and also a separate convention on the humanity of disruptive technology. You can view my presentation on Quantum here. Shortly after returning home, safely, I partnered once again with the NASSCOM team as part of their #AskAnExpert series on Twitter. The conversation was fast, action-packed, and covered…

Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation

Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation

What role do you want to play in the future. It will happen to you or because of you. You have more power and potential than you may realize. “Change doesn’t have to just come from the top. Change can come from the middle. I’ve seen…companies where you have culture and you have momentum and you have success. So, you can change up and down, left and right, inside out, outside in, you just have to believe that you can.”…

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

“Every day, it’s important to ask and answer these questions: ‘What’s good in my life?’ and ‘What needs to be done?’” – Nathaniel Branden Do you ever feel like you can’t keep up with everything? Do you ever feel like you can’t stop trying to keep up? Do you ever feel like if you stop, you’ll lose your relevance or status? Do you ever feel like enough is never enough and too much at the same time? I guess, in…

1 19 20 21 22 23 170
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected