Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com.
Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.
Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.
Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us.
Today is a new day. Embrace it. Make it yours.
In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day prior? The answer is there. It’s right in front of you and it’s always there. At least, that’s where it was the last time.
Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated.
By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in the game of ROI, this is in fact the right time. With over $1.16 billion in funding and an estimated market valuation at somewhere between $9 and $10 billion, Twitter’s patience and timing will serve amongst its greatest assets.
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity…
Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press).
Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. This new feature believe it or not has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations.
For years, Tweets appeared in a reverse chronological order. Now, you can see connected conversations in chronological order within your normal stream to follow real-time dialogue. To follow deeper threads, Twitter includes a clickable link to instantly “view replies.”
Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation. In the process, we discovered the most common mistakes and successes businesses experienced along their journey. What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives.
- Only 34% of businesses feel that their social strategy is connected to business outcomes.
Are you ready to connect your connected workforce?
With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group…employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true for employees.
Every now and then, I take a step back away from research, writing and the relentless barrage of disruption and innovation to go through my inbox, favorites, bookmarks, etc., to see what’s worth revisiting. To my surprise, I’d forgotten about three fun, short 60-second videos that I shot for LinkedIn on location at SXSW 2013. While short, I was thoughtful in my responses to three important yet diverse questions. As such, I’m hoping that they might either help or entertain you – maybe both!
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.