Why Generation-C requires empathy and personalization not marketing…
In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by Dr. Peter Gentsch, founder of the Business Intelligence Group (B.I.G.) in Berlin. While this was two-years ago, a lifetime in today’s new media world, I feel his example is still as relevant today as it was then.
Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience
Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report.
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies. Our friends at Jossey-Bass asked us to turn it into an ebook and that we did!
The Seven Success Factors of Social Business Strategy
Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network. His latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar is available online and in bookstores May 15.
Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services.
Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc.
On this special episode of Revolution, we meet Porter Gale, former VP of Marketing of Virgin America, advisor to exciting startups and business ventures, avid speaker, and also the author of the best-selling book, Your Network is Your Net Worth. Porter is someone whom I personally admire and have also had the good fortune to work with over the years.
With Porter, no matter what she’s working on, everything begins and ends with people. She shares her recipe for success in her new book and also with us here.
Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebook’s update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to log in to apps without sharing personal information from Facebook with developers, and the Audience Network, which allows advertisers to easily extend their Facebook campaigns into other mobile apps.
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business. Products are a by-product of experiences you set out to create. Products are also social objects that spark desirable relationships between you and customers and also among customers.
The future of business is experiences.
Guest post by social impact journalist and filmmaker Melissa Jun Rowley (@MelissaRowley), creator of the upcoming series “Magic Makers.”
Earlier this week, I was talking with a friend of mine who sold a fashion tech company in the early 2000s — before social media spawned copycat startups left and right, before TechCrunch made rockstars out of hot, young founders, and before corporations were seeking new ways to engage customers as forever faithful, digital brand ambassadors.
I’m pretty passionate about changing how we teach in order to create a bridge between analog and digital generations. I recently contributed a short chapter to The Little Book of Inspiration and I wanted to share it with you here.
In an age where knowledge is more accessible than ever, how do we create engaged workplace learners that are inspired to go out and discover the answers themselves? Reed, in conjunction with Learning Technologies and the Learning & Skills Group, put that question to 13 leading experts and L&D thinkers. I was invited to contribute to the mix. This short book is our response and it is now available as a free download.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.