Studying the impact of innovation on business and society

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The Perception Gap: what customers want and what executives think they want [infographic]

In February, the team at Pivot released a revealing research report that documented the increasing gap between marketer and customers. I referred to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want. In collaboration with Barnickel Design, we’ve just released this infographic that visualizes the extent of the perception gap between social consumers and social businesses. Following this report and in many interviews I’ve…

The Hunt for Social Business Value

Guest post by Ashley Furness of Software Advice When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me? Still, Chatter Product Marketing Director Dave King told me in a recent conversation that “social is more than…

The New Hollywood: Developing Entertainment for All Screens [VIDEO]

The New Hollywood: Developing Entertainment for All Screens [VIDEO]

Perhaps you remember Zoolander, Dodgeball and Tropic Thunder? My guest on this episode of Revolution is Mike Rosenstein, producer at Red Hour Films. Owned by Ben Stiller and Stuart Cornfeld, Red Hour Films is a production company that produced these classics and more. To compete for the future of entertainment, Stiller brought Rosenstein in to also lead the development of Red Hour Digital as the Director of Digital Content. Red Hour Digital is investing beyond the silver screen as the…

Without a Strategy, There Is No ROI

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 3 in a series Have you ever started a meeting without an agenda? Driven your car with no destination? How about gotten surgery before diagnosing a need? While some of those options may seem like refreshing changes, it’s not the way you run your business. But that is exactly what it’s like when you start a social media campaign without a strategy that ties to real business needs. At ARAMARK, a…

Q: What’s your best advice to social media managers? A: Stop talking about social media

I recently presented at Microstrategy’s iCommerce Summit in Amsterdam on the importance of looking inside to improve how to engage on the outside. Following the event, I was invited to join Peter Gentsch of Big, Michael Buck of Dell, and Andreas Bock of Telekom. The conversation explored the importance of rethinking how businesses approach social media. Rather than driving social media strategies based on just clever ideas, campaigns, soft KPIs, and intangible results, I shared the importance of focusing on…

The New Social Producers

The New Social Producers

Miles Fisher may not be a household name, but chances are, you may have already seen his work. Perhaps you’ve seen his Tom Cruise spoof in Superhero movie or the clip that’s still making the rounds on the Web. Or maybe you’ve seen his clever rendition of “This Must be the Place” by the Talking Heads shots as a video homage to American Psycho. While many hopeful souls move to Hollywood with dreams of getting discovered and becoming the next…

Why the Olympic Games Social Media Policy Failed

Guest point by Eric Schwartzman (@ericschwartzman) on why he believes the Social Media Policy at the 2012 London Olympics failed First off, social media could have at least partially erased the advantage that some state-sponsored “full-time amateur athletes” from Eastern Bloc countries enjoy over self-financed amateurs from Western countries. But unfortunately the social media gag order by the IOC neutered that chance by restricting athletes from sharing posts that mention their sponsors on Facebook, Twitter, or anywhere else online. Here’s the clause:…

The Strive for Balance is a Journey Not a Destination

These days, we’re running fast…sometimes too fast. Our social networks keep us connected, but in some ways they’re also pulling us away from our center. Our social streams feed us information about our friends, family, events and even the latest viral videos or trends, but the currents too can overwhelm us. In a time when multitasking is just a way of life and communication is always on, I often wonder how distorted our perspective becomes until we realize clarity is…

The Age of Transparency in Digital Politics

The Age of Transparency in Digital Politics

Guest post by Minter Dial @mdial on social, transparency and politics using the recent French Presidential election between Nicolas Sarkozy and François Hollande as a case study The paths of social media and politics would seem to be inextricably linked. Politics has proven, in many countries, to be a great way to “democratize” social media, or the other way around. During the Arab Spring, social media helped inspire a change in regime. In the US, social media clearly contributed to…

How to Recognize Disruptive Opportunities

How to Recognize Disruptive Opportunities

On this edition of Revolution, I’m joined by venture capitalist Mark Suster (@msuster). Together, we explore the state of innovation and the differences between emerging and disruptive technology and its impact on business and culture. Whether you’re a business strategist, an entrepreneur, or an investor, innovation is part of your livelihood. As a result, recognizing opportunities to invest, change or innovate is now a fundamental part of business. This is why businesses must dedicate resources to evaluating technology as it…

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