Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network.
Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that blogs are not only thriving, they’re challenging traditional media in trust and influence.
Guest post by Eric Schwartzman and Paul Gillin
B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles.
The future of broadcast is literally at our fingertips…
The living room is the epicenter of family, the hub of the household. Perhaps more so than the dining table, the living room hosts hours upon hours of family attention and interaction every week. Whether we were gripped by the music and voices emitting from radios or entranced by the moving images illuminating our televisions, we celebrated everything from togetherness to relaxation around a common centerpiece.
Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller…
67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.
What’s your Klout score?
How many people follow you on Twitter?
What’s your authority on Peerindex?
How are peers rating you on Honestly?
What’s your rank in Quora?
Are you tracked by Traackr?
The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy.
Money doesn’t grow on trees, but it does grow on Tweets…
The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people we know, love, and take guilty pleasures in following. Ad.ly is also the team behind the media storm that is @charliesheen.
Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context.
Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture.
I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…
If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.
Who owns social media? Is it marketing, customer service, public relations?
Looking at a recent study conducted by the Pivot Conference, the top four departments where social media is currently run are as follows:
2. Public Relations
4. Customer Service
Perhaps, it’s the wrong question to ask however. It’s not unlike asking who owns email. But, here’s another question and as we think about it, let’s broaden our perspective as the answer may not appear immediately.
Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.
To harvest all of the interesting and important happenings around your company, create an internal social media system.
No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.