A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “Employer Perspectives on Social Networking,” compiled data from 34,000 businesses in 35 countries.
Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business?
Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention.
I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an entirely new art form marketing through engagement and empowerment. Over the years, I’ve also followed his work in Silicon Valley spanning from Garage.com to Alltop as well as pored over every book he’s written. I’m proud to call Guy Kawasaki a personal friend and I’m excited to share with you the latest episode of Revolution.
Guest post by Paul Greenberg, author of CRM at the Speed of Light. Follow him on Twitter, please read his blog.
First things first. Thank you, Brian. I am truly thrilled that I’m getting the honor of addressing your friends and I’m more thrilled even to be able to call you a friend.
Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr.
Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network.
Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that blogs are not only thriving, they’re challenging traditional media in trust and influence.
Guest post by Eric Schwartzman and Paul Gillin
B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles.
The future of broadcast is literally at our fingertips…
The living room is the epicenter of family, the hub of the household. Perhaps more so than the dining table, the living room hosts hours upon hours of family attention and interaction every week. Whether we were gripped by the music and voices emitting from radios or entranced by the moving images illuminating our televisions, we celebrated everything from togetherness to relaxation around a common centerpiece.
Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller…
67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.
What’s your Klout score?
How many people follow you on Twitter?
What’s your authority on Peerindex?
How are peers rating you on Honestly?
What’s your rank in Quora?
Are you tracked by Traackr?
The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy.
Money doesn’t grow on trees, but it does grow on Tweets…
The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people we know, love, and take guilty pleasures in following. Ad.ly is also the team behind the media storm that is @charliesheen.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.