A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
Attention is a Currency: When it Comes to Digital Distractions, We are Spending More Than We can Afford
“Our attention is traded as a commodity. The more of it we spend on any given platform or vice, the more hosts can sell it for.” 🤳 This was a hard message to take to a massive event rooted in the very platforms at the center of so much disruption. But, the more we know (and embrace) the devastating effects of the dark side (and underbelly) of social media and digital distractions, the more we can take control. We can then…
The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us
It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But,…
Lifescale Unboxing! The New Book is Finally Here, So Let’s Begin Our Journey Today!
Wow. Just wow. This is the moment that I’ve been dreaming about for a long long time. I just can’t believe it’s finally here. Your support over the years mean everything. So naturally, I wanted to share this very special moment of unboxing our new book! Lifescale: How to Live a More Creative, Productive and Happy life is available online now! 😍 Amazon | Barnes and Noble | 800CEOREAD | BAM The first few days are a big deal to any…
My SXSW 2019 Schedule + The Official Debut of Lifescale: How to Live a More Creative, Productive and Happy Life
Are you going to SXSW 2019? Fancy that! I am too. It’s been almost three-and-a-half years since my last book, X: The Experience When Business Meets Design. I’m so happy (and relieved) to share that I’m launching my next book at SXSW! Cue the trumpets! Introducing, Lifescale: How to Live a More Creative, Productive and Happy Life. While it’s my eighth book, it’s my first personal venture. I would love to share it with you in Austin if your schedule…
Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions and outcomes. But, now in an age of voice-assisted devices, we are further empowered to command information or purchase on-demand. “OK Google, Alexa, Hey Siri, what are the best bluetooth headphones for me?” Or, “Please reorder groceries from last week for delivery tomorrow afternoon.” Like mobile shopping, voice-assisted behavior is also becoming second-nature. Brands must now reimagine the customer journey and…
It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends
On February 22, I had the privilege of being interviewed by Greg Nibler of the daily video podcast Digital Trends Live about my upcoming book, Lifescale: How to Live a More Creative, Productive and Happy Life. (Video at the end.) Digital Trends is a Portland, ORE technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronic products. They help readers and those who tune into their programming keep…
It’s Time to Escape from the Dark Side of Distractions to Live a Better Life
Are you struggling with any of the following? Focus Procrastination Anxiety Self-esteem Forgetfulness Creativity You are not alone… Somewhere along the way, we have become distracted. Maybe we don’t realize the extent to which our everyday rituals, favorite devices and apps, or where we focus our attention is affecting us. It’s time to escape from the dark side of distractions to live a better life. Introducing Lifescale, a new movement to discover what’s really important, break bad habits, establish rituals…
The Reveal: Lifescale, How to Live a More Creative, Productive and Happy Life
I’m very proud (and relieved) to announce my next book, Lifescale: How to Live a More Creative, Productive and Happy Life. I’m also beside myself to share that it’s available to pre-order as of today! Lifescale was written to help you break free from distractions, sharpen your focus, spark creativity and unlock new possibilities as a result. This is my eighth book but first non-business book. It’s not the book I set out to write. It’s the book I needed. Here’s a…
Customer Experiences Become Memories, Good or Bad, and They Add Up To Your Brand
Customer experience (CX) is the sum of the all interactions a customer has with your business. It’s not enough to measure performance in any one moment. The customer doesn’t care about your individual operations. All they care about is how well they can reach their objective and how they feel along the way (and after). This is where most companies miss opportunities in CX. It’s not a tech or business strategy that can be simply defined by a framework. True…
