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A Critical Path for Customer Relevance, Part 2

With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing.  The aspiration of using social technology to build a social business is not yet within grasp. In many ways, social media is much more about media than it is about opening two-way channels for interaction where information, empathy, and resolution travel inward and outward with all parties walking away with a sense of value and…

The Future of Learning is Anchored by History: Why education is less about technology and more about behavior

The Future of Learning is Anchored by History: Why education is less about technology and more about behavior

Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…

Social media is about social science not technology

Social media is about social science not technology

In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one…

Enterprise Social Networking is More Than Facebook Behind a Firewall

We see everyday what’s possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences? In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical to ensure relevance and ultimately success. While…

The Importance of Brand in an Era of Digital Darwinism

Part of an unpublished appendix for The End of Business as Usual… Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are…

SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual

When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual. The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of culture, art, innovation, and vision. The End of Business as Usual isn’t just about “business,” it’s about the end of everything “as usual.”  So, I…

Expert Review: Tony Hsieh on The End of Business as Usual

What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn’t just about the latest technology, it’s about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to “digital Darwinism“, as Brian says. Consumer behavior is changing and, as Brian observes,…

Sorry, We’re Closed: The Rise of Digital Darwinism

I am not a social media expert and my new book, The End of Business as Usual, is not about Social Media. If you’re looking for the Top 10 ways your business can succeed on Facebook or Twitter, secrets to attracting more followers or likes, creating viral videos, or the best practices for creating infographics that over simplify the complex world of business, save your money. There is no shortage of useful books and resources out there. Don’t get me…

The State of the Twitterverse 2012

The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and how we connect and communicate with one another. While many struggle to understand its utility or its significance in the greater world of media, it…

When ROI Represents the Realization of Influence

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where…

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