Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of Social Business: Six Stages of Social Business Transformation.”
I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it is not easy. And, I suppose it’s not supposed to be.
Guest post by Chris Heuer, CEO, Alynd (@chrisheuer)
When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning.
Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures,
- Chairman and CEO of the multimedia Mandalay Entertainment Group
- Past president of Sony Pictures
- Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few
- Co-owner of the Los Angeles Dodgers and the Golden State Warriors
- Author of the best-selling book Tell to Win
- Professor at UCLA School of Business
I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do…
Click here to see the original gallery.
More about our speakers here.
Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.
Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com.
Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.
Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.
Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us.
Today is a new day. Embrace it. Make it yours.
In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day prior? The answer is there. It’s right in front of you and it’s always there. At least, that’s where it was the last time.
Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.