Google and the Rise of Facebook

In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.

The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.”  And, I’m not the only one.

Engage Now Available on Audible.com

Have some time to spare? More specifically, do you have 12 hours and 50 minutes available?

If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or a student, this is your time…

From Social Graph to Interest Graph: Twitter Tells You Who to Follow

Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re part of, you may already see “People” or “Find People” just to the right of the Messages link at the top. This new feature is the culmination of Twitter’s work to enhance your experience within the rapid-fire micro information exchange. While this isn’t Tweet-stopping news, it is important.

The Future of Advertising Has Been Promoted: A New Study

For years, Twitter focused on building a fervent community while other established and burgeoning social networks attempted to do so while fueling growth with advertising dollars. 2011 will go down in history as the year when Twitter was officially promoted from a micro blogging network to a full fledged  interest network, with each of its denizens expressing their likes and dislikes Tweet after Tweet. Combine a highly engaged interest network with the ability to introduce relevant promotions or brands in a way that’s non-intrusive and you have an interesting recipe for fusing a social network with an ad network.

The First Amendment of Social Media: Freedom of Tweet

The First Amendment to the U.S. Constitution guarantees freedom of expression from government interference. While it is within our right to say what we think without fear of prosecution from our Government, freedom of expression in social networks however, is something altogether different. In the court of public opinion, your words can and will be used against you. But what works against us, also works for us.

Social Business Takes a Human Touch, No Really

Served as inspiration for The End of Business as Usual

The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place.

(R)evolution: Mark Burnett on the Art of Storytelling

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.

Lexus Debuts Darkcasting: A New Social Web Series

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously.

Who are All of These Tweeple?

Twitter is not a social network. While Facebook is the digital equivalent to your online residence,  Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction.  How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence.

- More than 100 million Tweets fly across Twitter every day.

The Three C’s of Information Commerce: Consumption, Curation, Creation

Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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