The Future of Broadcast Media is Social

Six years ago I had the opportunity to work on an ambitious social project that set out to socialize the living room. Keep in mind, this was before the popularization of social networking as it exists today. In almost every way, this system predicted what would ultimately transform your experience on PCs as well as everything else. It was rooted in the realization that the Web was an isolated and lonely experience and that in order for online and terrestrial content to connect with audiences in the future, a new hybrid was required – one that fused social, consumption, and participation in the overall experience.

Engage is Now Available at a Bookstore Near You

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.

When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.

This book is written for you…

The Age of Social Networks

Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming digital anthropologists in addition to new media marketers.

Brands Must Become Media to Earn Relevance

What follows is the complete version of my recent post on Mashable, “Why Brands are Becoming Media.

One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting social architecture and the engineering that connects people to other people strategically, enthusiasm and support typically derail when examining the resources and the commitment required to rhythmically produce, distribute, and support content.

The Brand Dashboard: Bringing Conversations to Life

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.

Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility.

There’s an I in Twitter and a ME in Social Media

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.

News: Twitter Changes Updates to Tweets

In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption.

Today, Twitter changed its “update” button to a verb that will only gain in prominence, “Tweet.”

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10 Steps for Optimizing the Brand for Social Search

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.


Source: Mashable

Customers Ignite a New Era of CRM

What follows is the unedited version of my latest post at AllThingsDigital

The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor, one that reflects the socialization of information and the spirit of social media.

Social Capital: The Currency of the Social Economy

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.

Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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