Guest post by Monica Corton (@momusing) Via The Guardian: Rock band Queen have lodged the latest protest against Donald Trump after the presidential candidate played the band’s famous anthem We Are the Champions at the Republican National Convention. “An unauthorized use at the Republican Convention against our wishes,” the British band said in a succinct statement posted on Twitter. What’s a songwriter to do when a song is used without authorization by a politician who espouses opposite views? This increasingly is becoming…
Why I Study Disruptive Technology AND People
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that for Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…
Building a Brand Through Experience Design
Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective to the table from more than 20 years on the technology side, working directly with companies to operationalize digital initiatives. You can listen to the interview here, but I also wanted to share some highlights from the conversation: The market is changing, whether we like it or not: Customer expectations…
Build Platforms, Not Just Products
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Download a full chapter at www.DigitalTransformationPlaybook.com In 2007, two recent graduates of the Rhode Island School of Design, Brian Chesky and Joe Gebbia, were struggling to pay the rent on their apartment in San Francisco. When they heard that…
How to Be More Influential
Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior Who wouldn’t want to be a bit more influential? Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive. So how do we do that? Imagine you’re stuck…
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini, I’m going to share those experiences with you as they happen. The list already includes Westfield, Levi’s, Target, Walmart, Sephora, among many others. So, there’s a backlog of experiences to publish. In this post, I wanted to share two recent experiences with Mercedes-Benz and my introduction to…
How to Get Unstuck
I received a note from a dear friend while on the road with what seemed to be a simple request. “Would you have time to make a 60 second video that shares advice for how to #GetUnstuck?” Easier said than done. We all hit those barriers where we get stuck or worse, go backwards. It’s not just any one thing that causes these moments. And, it’s not any one thing that helps break through them. Sometimes we… …just can’t see…
5 Questions Defining the State and Future of Digital Transformation
I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help them go back to work and contribute to meaningful change. I remember it being a beautiful day. The crowd was electric and more than open to new ideas. When I was done presenting, I playfully threw out that I would be outside on the patio (overlooking the San Diego Harbor)…
The Human Dimension of Digital Transformation
Seems that everyone is talking about digital transformation these days. Not a day goes by when I don’t hear a new voice or see a new book, post, report or conference on the subject. It would be wonderful if all work in digital transformation was aligned. But it’s not. With every expert that joins the conversation, it becomes increasingly difficult to sort the signal from the noise. I suppose that’s not unlike everything in life. The challenge is that those learning about or trying to…
Marketing in the Selfish Economy
The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
