If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction.
This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0.
Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to as Web Squared.
Two weeks ago, Facebook submitted its completely redesigned iPhone application to Apple. Today it was released live in the App Store.
As you may or may not already know, mobile Facebook users, as well as those using geo-location networks such as FourSquare and Loopt, are paving the way for the future of Social Networking.
According to Facebook statistics:
- There are more than 30 million active users currently accessing Facebook through their mobile devices.
I first met Jeremiah Owyang online long before I officially met him in person at one of the earlier Lunch 2.0 meetups I can recall. At the time, Owyang was one of the first community managers on the social scene, working with Hitachi Data Systems to help the company tap into online conversations and also build online/offline communities around the Hitachi brand.
The date you ask?
September 12, 2006.
Jeremiah at the Hitachi Lunch 2.0 – Photo credit: Scott Beale, Laughing Squid
The St. John’s men’s basketball organization seems to believe so…
Today, St. John’s credentialed Peter Robert Casey as their official “Live Tweeter” for the 2009-10 season. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will have a courtside seat to bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this next season.
Guest post by Cathy Brooks: Follow her on Twitter | Read her blog
Imagine this scenario. It’s election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators.
Then you find out this person is eligible to be but is not registered to vote.
Now I don’t know about you, but I’m of a mind that if you don’t register to vote, you cede your right to complain about politicians.
Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, comments, and thoughtful updates.
In some cases, size matters.
Electronics retailer Best Buy recently posted a job opening for Senior Manager-Emerging Media Marketing. The role was described as, “the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create sustainable word of mouth evangelists, and brand loyalists.”
Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog
There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get caught. For us to simply say “duh, don’t do it” just isn’t enough. The massive shift into self-publishing platforms (aka “the era of social media” – yawn) has radically enabled individuals to expose virtually every “truth” that’s out there.
I had a fantastic conversation with Frank Eliason (@comcastcares), Duncan Riley, and Chris Brogan last night during the Microsoft Windows Mobile Developer event (@WMDev) at Chapel in Seattle. We explored the drivers that propel companies into social labyrinths and how they participate, react and in turn, strategically plan (or should) once they’ve arrived.
The common motives are spurred through innovation (rare) and urgency (more common).
It’s Aha vs. Uh-oh…
Guest post by Beth Kanter, Read her blog | Follow her on Twitter
I am an early adopter of social media and set up my listening post 5 years ago to scan for people, trends, and ideas related to social media and nonprofits. Listening and engaging with people has been critical to any success I’ve achieved as a social media practitioner – whether I’m blogging or fundraising for Cambodian children. For the past five years, I’ve been teaching social media workshops for nonprofits and lately doing deeper dives on the techniques of listening both for nonprofits and in my role as Visiting Scholar in Residence at the Packard Foundation.
Guest post by Cathy Brooks, read her blog | follow her on Twitter
There are more men than women in the tech and new media sectors…
I know. Shocking.
Joking aside, I thought it was time to take a slightly different whack at the conversational kerfuffle that’s percolated yet again in recent weeks. Yes, that seemingly unsinkable subject – the lack of women on the tech industry speaking circuit.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.