What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“
In May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and communications programs.
Today, the Federal Trade Commission made good on its threat promise by releasing its final revisions to the guidance it gives advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. This amendment marks 29 years since The Guides were last updated in 1980.
Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter
If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise. Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant.
I recently published a detailed survey and analysis of the demographics that define the most popular social networks. While I shared the overall data for general review, there were a few interesting observations that were extracted by Information is Beautiful, Mashable, and Next Web that certainly inspire conversations and reactions.
The point of interest that’s worth review and discussion is that in Social Media, women rule.
As Twitter adoption travels from the left to the right of Rogers’ Diffusion of Innovations Bell Curve, mainstream consumer behavior gathers momentum, manifesting into influential and telling market indicators. This invaluable behavior and sentiment eventually becomes deafening and without actively monitoring and analyzing this movement, we miss opportunities to learn, grow, and help.
We need a prescribed lens into the real-time thoughts, observations, and experiences of real people, unfiltered, to make informed decisions and both lead and evolve along with our markets.
The Federal Trade Commission is seeking your input regarding future of news media in advance of its upcoming workshops. The FTC seeks to explore the digital impact on consumption behavior and its correlating effects on the the business of publishing and journalism.
The workshop will be held on December 1-2, 2009 and will consider a wide range of issues, such as Internet-related changes in advertising and the way people receive news, ideas for reducing costs and restructuring news organizations, potential for-profit and non-profit models for journalism, and the evolving competition among news organizations.
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
Long available using third-party Twitter tools such as PeopleBrowsr or TweetDeck, Twitter is readying the release of lists, or otherwise known in other networks (FriendFeed) as groups.
This is welcome, albeit overdue, feature that allows users to categorize and organize information based on themes, interests, action items, locales, and friends/peers for future reference, followup and sharing.
The Twitter blog goes into greater detail (note the fact that lists are public by default):
In October 2008, I documented months of research and analysis into a full directory of Twitter applications for communications and marketing professionals. In May 2009, I categorized the most applicable and qualified applications, and with the help of JESS3, we published The Twitterverse, a beta map of the Twitter universe that arranged relevant applications in a way that allowed us to see and navigate the landscape more efficiently and effectively.
As Web 2.0 and Social Media became globally pervasive, the landscape proved expansive, overwhelming, and bewildering. It required a social cartographer in order to visualize its grandeur. Thus, in August 2008, the original Conversation Prism was born with the help of Jesse Thomas of JESS3.
The Conversation Prism continues to rapidly evolve as social networks emerge, merge, and vanish. In fact, Jesse Thomas and I are already hard at work mapping version 3.0.
More often than not, we’re reminded through simple human behavior and interaction that Twitter isn’t always the TNN (Twitter News Network) we expect it to be. And, when the collective of people “being themselves” amasses concentration and velocity, we learn that sometimes the wisdom that manifests within the crowds isn’t very wise at all.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.