As recently as August 2009, blogs and media outlets reported that teens are just not taking to the Twitterverse, instead opting for text messaging, social networks such as Facebook and Myspace, and other communications tools such as IM. The reasons for not using Twitter ranged from privacy concerns to the devices they used to communicate.
Nielsen published a report that surveyed over 250,000 US Internet users to confirm everyone’s suspicions. Teens were among the smallest demographic using Twitter
Source: Young Go Getter
Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media.
Recently, I wrote about a study written by virtual worlds consultancy kzero.co.uk, which reported that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. Today, I received an update from the Linden Lab and it appears that Second Life is experiencing a second life of its own.
Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter
I hadn’t heard of the popular t-shirt company Crooked Monkey until I was invited to an exclusive party they recently held. You see, even though they get great press from actors wearing their shirts in movies and magazines talking about their fashion styles, Crooked Monkey is based in Washington, DC not widely known as the fashion capital of the country. And they wanted to do some local brand building.
The power to analyze behavior and sentiment on Twitter and translate it into trends and direction is limited only by our powers of observation and imagination. As you may or may not know, I have assumed the role of data analyst at PeopleBrowsr, in addition to the other ventures I’m running or advising. Recently, I published The State of the Airline Industry on Twitter, the first in an ongoing series of Twitter-centric reports. Soon, I will roll out additional reports covering various industries on a monthly basis. If you would like a custom report and analysis generated, please let me know.
Last week, while attending Blogworld Expo, I logged into Twitter to catch up on a few DMs. Upon login, I noticed that something was just a bit different. My home page featured a sizable banner that announced the “beta” release of lists. While I knew the release of Twitter lists was imminent, I didn’t expect it so quickly.
Guest post by Michael Brito. Follow him on Twitter, add him on Facebook or read his blog.
This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer.
Reality #1: Consumers already get it; brands are still trying to figure it out
The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs.
Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on Twitter
Using social media isn’t just important, it’s life changing
Do you realize that we are the reason you “make” a living?
As I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.
September 2009: 18:07
September 2008: 26:12
Engagement Difference = -31%
I suspected that the shift in numbers stemed from the migration of those who previously interacted on Twitter.com and now engage via third-party clients such as TweetDeck, Seesmic, CoTweet, HootSuite, et al. As such, I thought it would be productive to review the numbers to get a closer look at what’s truly transpiring at the engagement level.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.