As Twitter adoption travels from the left to the right of Rogers’ Diffusion of Innovations Bell Curve, mainstream consumer behavior gathers momentum, manifesting into influential and telling market indicators. This invaluable behavior and sentiment eventually becomes deafening and without actively monitoring and analyzing this movement, we miss opportunities to learn, grow, and help.
We need a prescribed lens into the real-time thoughts, observations, and experiences of real people, unfiltered, to make informed decisions and both lead and evolve along with our markets.
The Federal Trade Commission is seeking your input regarding future of news media in advance of its upcoming workshops. The FTC seeks to explore the digital impact on consumption behavior and its correlating effects on the the business of publishing and journalism.
The workshop will be held on December 1-2, 2009 and will consider a wide range of issues, such as Internet-related changes in advertising and the way people receive news, ideas for reducing costs and restructuring news organizations, potential for-profit and non-profit models for journalism, and the evolving competition among news organizations.
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
Long available using third-party Twitter tools such as PeopleBrowsr or TweetDeck, Twitter is readying the release of lists, or otherwise known in other networks (FriendFeed) as groups.
This is welcome, albeit overdue, feature that allows users to categorize and organize information based on themes, interests, action items, locales, and friends/peers for future reference, followup and sharing.
The Twitter blog goes into greater detail (note the fact that lists are public by default):
In October 2008, I documented months of research and analysis into a full directory of Twitter applications for communications and marketing professionals. In May 2009, I categorized the most applicable and qualified applications, and with the help of JESS3, we published The Twitterverse, a beta map of the Twitter universe that arranged relevant applications in a way that allowed us to see and navigate the landscape more efficiently and effectively.
As Web 2.0 and Social Media became globally pervasive, the landscape proved expansive, overwhelming, and bewildering. It required a social cartographer in order to visualize its grandeur. Thus, in August 2008, the original Conversation Prism was born with the help of Jesse Thomas of JESS3.
The Conversation Prism continues to rapidly evolve as social networks emerge, merge, and vanish. In fact, Jesse Thomas and I are already hard at work mapping version 3.0.
More often than not, we’re reminded through simple human behavior and interaction that Twitter isn’t always the TNN (Twitter News Network) we expect it to be. And, when the collective of people “being themselves” amasses concentration and velocity, we learn that sometimes the wisdom that manifests within the crowds isn’t very wise at all.
Guest post by Louis Gray, @louisgray
Social media can be an incredible tool, both for producing and consuming incredible amounts of information. Over the last few years, there is no question that an unprecedented change has taken place, putting tools for publication and discovery in the hands of everyone – from simple text to photos and video. Social media tools are changing businesses in terms of how they can connect with customers, partners, peers and even the competition. But the non-stop promotion of the tools and, yes, the individuals who think they are “experts” is getting a little overwhelming.
Credit: Frank Gruber via Flickr
When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry spell was actually due to the book literally selling out around the world.
Today’s guest Op-ed contributor is Serena Ehrlich, Co-Founder, StartUp Army; Past President, NIRI Los Angeles Chapter, Dallas/Fort Worth Chapter
Recently ESPN established new social media guidelines banning their employees from discussing anything related to ESPN or sports on any social network. Some see this as a clever move for ESPN to save their intellectual property. I see this decision as detrimental both to ESPN as well as their employees. This sweeping decision has two tragic consequences. Not only does it severely hamper its own staff’s room for professional growth, it marginalizes ESPN’s own opportunities to increase its visibility and reach over the web, possibly hampering its own long term growth.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.