The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray


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Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.

Breaking News: Twitter Debuts New Front Page

Twitter just rolled out its redesigned front page for those visitors new to Twitter.com. If you’re already a registered user, you won’t notice the new look unless you sign out and refresh the home page.

The new homepage helps provide a frame of reference, expectation setting, and also offers a lens into the conversations populating the popular microcommunity that connects people through 140 character strings.

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Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue.


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In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement.

New Media University: Twitter 101 for Business

Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following.  It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern.  I suggested that the company actively  define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase user retention, but also accelerate  adoption and the evolution of the service. If I had a bit more time, I would have gladly written a series of educational and instructional guides for them to own and publish on their site. But now, with the help of Sarah Milstein, Twitter is on the right track and is showing signs of a company that is ready to once again lead us to new digital and sociological terrain.

TwitCam Lets You Host Live Video Chats in Twitter

Video on Twitter has offered a way for brands and spokespersons to visually share a more human side of the company with friends and followers. Up until now, 12seconds, Seesmic Video, TwitVid, Twiddeo, Twitc, TwitLens, and Tweetube, offered the most common and seamless bridges for connecting short (episodic) videos directly to the Twitter stream. In the last two weeks, we’ve been introduced to two new solutions video solutions for Twitter, that combine live video, Twitter streams and community interaction in one window.

Identifying and Connecting with Influencers


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I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.

Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.

Facebook Slowly Taking Over the World, Now at 250 Million Users

Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the milestone, Facebook created a  map that visualizes connections and adoption worldwide.

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Channeling Our Inner Celebrity Through Twitter and Social Media

After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the end of privacy.”

Alexia Tsotsis (disclosure, she’s a dear friend) recently wrote an intriguing article at the LA Weekly entitled, “Is All of Hollywood the Bitch in Twitter’s Sex Tape or Just P. Diddy?

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Casting a Digital Shadow; Your Reputation Precedes You


Credit: Geekadam

While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it.

Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.

Zappos is Powered by The Empowerment of Employees

Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program.

To say it was brilliant would be an understatement. And, I believe this is just the beginning.

It’s incredibly clear that Tony Hsieh doesn’t just profess his belief in happiness and service; his entire organization lives and breathes it in everything they do.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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