In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
Introducing Wolf & Wylan, a new line of pocket squares that directly benefit cancer research
My good friend Jesse Redniss, Senior VP of Digital at USA Network, and I are aiming to bring back the lost art of gentlemanliness with a twist, one that blends style, character and digital philanthropy. And, we need your help. Jesse and I are introducing a very special line of pocket squares in honor of October and the fight against #breastcancer and #Movember to combat prostate and testicular cancer. This very special line flies under the brand of Wolf &…
The New Kodak Moment: Why Storytelling Is Harder Than Ever
Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the world’s record keeper. But those times have quickly come and gone. Every moment ever photographed was a Kodak moment. Until they f***ed…
This So-Called Digital Life: Re-Evaluating the Value of Social Media
I think I’m getting tired… My connectedness is slowly seizing my quiet moments. My sanctuary of enjoying my thoughts alone is now threatened. The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing. I swipe, pinch and zoom, and scroll as if I’ve become a digital conductor of sorts. The light of my mobile screen is the calming I need to fall asleep each night…
Your Brand: The Next Media Company – Become A Content Organization
Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…
Altimeter Group’s State of Social Business 2013 Report
Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of…
Change happens to you and because of you
I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it is not easy. And, I suppose it’s not supposed to be. I too feel challenged by what I should say versus what has already been said, yet also shaped by what should not be vocalized….
Social Business is Dead! Long Live What’s Next! – Chris Heuer
Guest post by Chris Heuer, CEO, Alynd (@chrisheuer) When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I Â remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning. Six months after leaving Deloitte to start…
Peter Guber on Competing for the Future…Now
Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures, – Chairman and CEO of the multimedia Mandalay Entertainment Group – Past president of Sony Pictures – Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few – Co-owner of the Los Angeles…
