Facebook Helps Brands and Personalities Transform Visitors into Fans

Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.

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The Decline of Traditional Advertising and the Rise of Social Media

Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.

More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.

PR Does Not Stand for Press Release: Equalizing Spikes and Valleys


Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.”

I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are helping to usher in a new breed of corporate communications.

Tweet This: Twitter Trademarks Tweets ™


One of the more interesting, albeit not necessarily press-stopping, stories making the rounds in the blogosphere and Twitterverse currently is sure to make you scratch your head or raise your eyebrow in bewilderment.

Twitter officially applied to trademark “Tweet” on April 16, 2009 according to Robin Wauters at TechCrunch.

The confusion erupted when developers received the following email (h/t to Andy Beal)

Unveiling the New Influencers

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.

Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.

For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted.

It scaled very well over the years, until it didn’t…

Top Media Outlets


While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.

BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.

Top 100 U.S. Daily Newspapers

Is Twitter The CNN Of The New Media Generation?

What follows is the unabridged version of my latest post on TechCrunch, “Is Twitter the CNN of the New Media Generation?

This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of instantaneous coverage of the Iranian election and the resulting fallout. “We the people” wanted real-time information regarding the violent protests that erupted on the streets of Iran and the stories probing potential foul play in the results. We took to Twitter to express discontent and to also uncover the real story as it was unfolding live through citizen journalism.

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Twitter Inspires a Dedicated and Thriving Startup Economy

Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics.

At the same time, I’m confident that through our pioneering efforts and innovative  developments, we also continue to amaze the team behind Twitter itself.

As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be the unexpected.”

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A Soliloquy: The Language of Social Media

© Tyler E Nixon (This is a striking photograph)

While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”

This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.

How Tweet It Is: @DellOutlet Banks $2 Million on Twitter

Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.

Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence.  @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro community.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo