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I AM A GEEK Video Unites Geeks to Improve Education in Underprivileged Countries

If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate those efforts towards something more meaningful than self-promotion. The lobby at the JW Marriott in Palm Desert was buzzing with the latest news from startups,…

The Art and Science of Blogger Relations – Updated eBook

I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…

In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR

What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.” Credit: Daniel Y. Go Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for facilitating information between companies…

Sarah Lacy on Putting the Public Back in Public Relations

Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision. She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.” Lacy has been a reporter in Silicon Valley for a decade, covering everything from the tiniest startups to the largest public…

Twitter: Acquisition vs. Retention

Credit Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve. While many widely speculated the total number of new users who were introduced to Twitter as a result of the now infamous race to 1,000,000 followers, we do know that the number seems to hover between 500,000 and 1.2 million. When compared to the estimated existing user base of ~5 million…

140 Characters Conference; Exploring the Disruptive Nature of Twitter

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive…

The NewComm Forum Spotlights the Unification of Traditional and New Media Communications

On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing. Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100. Here’s my agenda… Monday, April 27th from 11:15 – 12:30 p.m. Social Media & Investor Relations –…

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…

Online Reputation and Brand Management Starts with Identity

As I’ve written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however, identity is often an afterthought by most companies. Knowem is a new service that help businesses take a proactive step to securing their brand and product…

The Social OS, The Battle Between Facebook and Twitter is the New Mac vs. PC

As Twitter and Facebook compete for your attention and social status, there’s another story that serves as the undercurrent for something much more important, a fully pervasive and functional social operating system (OS) that serves as a open platform to connect you, your content, updates, and activity to your friends, peers, and followers across your social graph, regardless of network, browser, or device. Facebook and Twitter have effectively created immersible destinations and ecosystems that facilitate the development and deployment of…

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