As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone.
In the “Participation Is Marketing” podcast we discuss:
- Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
- Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th.
In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix:
- Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly
Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations.
Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it.
Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite.
The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged Francine Hardaway, Chris Brogan, Shel Israel, Connie Benson, and Bill Claxton to continue the conversation.
Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc.
You’d be surprised what people see, remember and in turn, share with others.
Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
You can download Podcast #1 here or stream it from the Now is Gone blog.
Podcast #1 – Audiences versus Communities
- One-way communications to audiences versus two-way conversational marketing within communities
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.
PR and Bloggers Officially in “Beta” – Finally
Stuart Henshall really nails it on how PR can more effectively work with bloggers.
Social Media Forces PR’s Evolution
Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”
Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.
The Movado Museum earned its name for a reason. The original Movado watch was a fusion of beauty, modern design and technology. In 1960, it earned a place in the permanent collection of the Museum of Modern Art, New York.
Apple, a company long associated with ground-breaking designs, has outdone itself with the introduction of its new wireless bluetooth keyboard.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.