The Future of the Press Release – Part II, It’s about people

In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.

One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.

Recommended Reading – October 4, 2007

TurnPRon- I’ll be speaking here later today on “PR 3.0″ (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

Techmeme Launches Top 100 Leaderboard, A New Resource for Tracking Influence

2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience.

I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well.

Recommended Reading – October 2, 2007

The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building

Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism

The problem with newspaper blogs is... Jeff Jarvis argues that newspapers should not be big brands but big collections of brands

Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter

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The Future of the Press Release – Part I, Acceptance

The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.

The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.

Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our Lives for the Better

Link Love for Sept. 28, 2007

The Effects Of Digg on My Blog – Chris Brogan reviews the impact of Digg on blog posts.

The Magic Art of RSS: An Interview with Marjolein Hoekstra by Marshall Kirkpatrick – Marjolein Hoekstra lives in The Hague, Netherlands and writes the blog CleverClogs.org. In the magical world of RSS power use, Marjolein is the High Priestess.

Will we never learn? Shel Holtz Reviews the lack of transparency in a recent Microsoft-Burson Marstellar campaign.

Get a F#ck!ng Blog Already

The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?”

Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with are ready to embrace the blogosphere.

Link Love for Sept. 24, 2007

What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign.

The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy.

Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly.

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.

As someone noted, aren’t all marketers opportunistic?

Yes and no.

It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.

Link Love for September 19, 2007

Truth and Transparency and the Pursuit of Happiness - Brian Blank talks about the need for companies to participate transparently in the new world of social media without applying old school tactics to the process.

Analysts of social media – A list of the top analysts covering social media

Top 50 analyst bloggers – A ranking of the top analysts who actively blog

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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