Doing Good Means Good Business: Peter Glatzer and Adrian Grenier Make SHFT Happen

Conversations about the environment and sustainability are important. But, there may be a prevailing sense that those doing the talking might inadvertently create an “us versus them” conversation. Instead, there is an opportunity to consider everyday lifestyle center point to then examine how the choices we make impact society from a personal point of view. Lifestyle is also something that’s aspirational and as such, requires an ecosystem to inform and empower our everyday decisions without reproach.

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create Experiences

Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions and what factors influence their daily activities and journeys.

Without Analytics, Big Data is Just Noise

Guest post by Eric Schwartzman, founder and CEO of Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. Follow him on Twitter @EricSchwartzman

The online Boston Marathon bombing witch-hunt last week dragged social media down to a new low.

Social media has become “the cocktail party from hell,” writes Maureen Down in her column “…with the flood of information jeopardizing meaning.”

TNN (Twitter News Network) Trumps CNN….Again

Like many, I found myself gripped by the real-time reports that poured in on the evening of April 19th…Boston Police were in close pursuit of the second Boston Marathon bombing suspect. Up to this point, I mostly followed the story via @CNN and CNNLive. I noticed however, that some of the most interesting updates were shared via Twitter directly by the Boston Police (@Boston_Police).

How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care #WTF

I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously…WTF!?

See for yourself…

Read More

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Can you answer the question everyone is asking? WTF – What is the future of business?

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

Ignorance is bliss, until it’s not.

Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.

Can you answer the question everyone is asking?

WTF!?

L.L. Bean: The importance of relationships in CRM and social in CSR

This is a story about the bond between a brand and a customer and the importance of relationships to do good things together…

Guest post by Steven Gadecki, Director of Digital Marketing at SONY Pictures Television – Follow him on Twitter

Twitter passes 200 million monthly active users; no longer a fad

I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the “message heard around the world.” Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We’ve witnessed Tweets erupt into revolutionsHashtags are now a way of life. And, we now live in a world where if it wasn’t tweeted, it didn’t happen. Life unfolds in a digital river where experiences and common interests are the ties that bind us. Twitter is indeed part of the fabric of how our world communicates and connects and it contributes to the evolution of our #digitallifestyle.

Social Media as the Next Web


Source: GapingVoid

“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • When the lights go down in the city...
  • People by Brian Solis
  • Why digital transformation by Brian Solis
  • Facebook as a civilization by Brian Solis

ARCHIVE