Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation Z is said to control up to $30 billion in spending. They’re connected. They’re informed. And, they’re practically immune to traditional sales and marketing programs established to serve the generations before them.

This is the End of Business as Usual and the Beginning of a New Era of Relevance


Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia

The Times They Are A-Changin’

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

- Bob Dylan

Is the Millennial Workforce Linked In?

Millennials aren’t only disrupting the consumer landscape, they’re changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what’s important to them is much different than the generations before them. As such, how employers need to manage and recruit this new generation of connected employees requires much more than a LinkedIn or traditional recruitment approach. Millennials are expressing themselves in a unique way, which is more like Facebook than that of a digital CRV or online resume. Did you know that the average age of a LinkedIn user is 43? It was just a matter of time until a new community arose to cater to Gen-Y.

How Government Should Embrace Startups and Innovation to Revamp…Everything

The future of government isn’t just created, it’s co-created

Technology is disrupting everything it touches, from arts to government. But with disruption comes an opportunity to innovate. And of all the places where innovation is overdue, government takes the top spot.

This episode of Revolution features Jay Nath, who serves as chief innovation officer for the City of San Francisco. Nath works with Mayor Ed Lee to embrace the city’s vast pool of technology startups and entrepreneurs in order to drive more innovation within the government.

TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual

I’ve always admired TED’s approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an “audience with an audience of audiences” where those on stage break through the fourth wall to speak to and through audiences to extend engagement to social networks. TED stimulates the sharing of inspired experiences and it’s the nature of those experiences that foster greater dialogue in and around each event.

The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing

Gabriel García Márquez once wisely observed, “Everyone has three lives: a public life, a private life, and a secret life.”

In an era where individuals take to social networks to not only connect with one another, but also share experiences, the “statusphere” as I call it, is transforming a media ecosystem into a very personal EGOsystem.

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Facebook: Over 1 Billion Served – Plus Interesting Stats

Mark Zuckerberg announced in a short and sweet post today that Facebook is now home to one billion digital denizens. I’m not going to focus on the impact this news will have on its stock. Instead, I would like to focus on how this significant milestone aligns with his vision, a vision that was clearly communicated in the company’s S-1.

After re-reading Zuckerberg’s letter to investors, here are a few themes that resonate with me in light of this news…

Social Slacktivism: How to use social media to promote human rights and social justice

There’s been many debates as to whether or not social media promotes activism or whether or not it’s actually fostering a lazy form of participation. Retweets and Likes don’t bring about change. While I believe social media is a strong platform for raising awareness, the relationship between cause and effect is defined by action regardless of medium.

Why?

Why?

Why ask why?

Why not?

Why make excuses?

Why ignore what it is that will help you stop making excuses?

Why stay where your dreams are suffocated?

Why would you settle for less than anything than you believe in?

Why be unhappy when you could be appreciated for what makes you…you?

Well, because it’s [seemingly] easier.

But, it’s not who you really are…

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Silicon Valley is Not a Place, It’s a Movement…and It Has a Story Behind the Story [video]

Silicon Valley is a flashpoint for innovation and entrepreneurialism. But, what does Silicon Valley even mean these days? Silicon Valley technically spans the area in the southern San Francisco Bay Area including Santa Clara Valley, San Jose and southern East Bay. What Silicon Valley actually refers to in terms of geography seems moot in an economy when the idea of Silicon Valley is much bigger than the square miles it covers on a map. In reality, when people outside of the area think about it, it includes what’s already mentions and spans north on 101 from Mountain View to San Francisco and East to Oakland and then back down the 880 to Fremont. Silicon Valley IS the greater San Francisco Bay Area and as such, the it has a bigger story to tell beyond its geographical boundaries.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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