Studying the impact of innovation on business and society

Social Media

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

De Tijd: ‘Decentraler internet komt er, maar moet eerst door fase van desillusie’

I had the opportunity to meet De Tijd’s Roland Legrand while in Brussels, Belgium. It was an incredible conversation that I’m sure could have led to a series of articles. Thank you for the honor, Roland. Source: De Tijd De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het web te hervormen, decentraler te maken en de gebruikers meer macht te geven. Hij waarschuwt wel dat dat zogeheten web3 eerst door een ‘vallei van…

Roadmap: Curating the Internet – Bessemer Venture Partners

Roadmap: Curating the Internet – Bessemer Venture Partners

Alexandra Sukin of Bessemer Venture Partners explores the evolving movement of curating the internet. In her article, she quotes Brian Solis and a term he coined in Fast Company to describe the rise of social networks based on interest graphs and close-ties as  social “nicheworks.” Why is curation having a moment right now? How is the internet being curated today? Curation as a business model…the future is curated. Content is the backbone of culture, and with the rise of emerging…

Digital futurist says the technology behind psychographic targeted can be used for good, evil or advertising

Digital futurist says the technology behind psychographic targeted can be used for good, evil or advertising

Original article written by Austyn Allison, Campaign Middle East Brian Solis is Global Innovation Evangelist at Salesforce [previously principal analyst at Altimeter Group in the US], where he studies disruptive technology and works with companies around the world on business innovation and digital transformation strategies. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways…

Social Media is About Sociology and Psychology Not Technology

Social Media is About Sociology and Psychology Not Technology

An important reminder… Social media is about sociology and psychology, not technology. Original quote circa 2007. I’ve remixed it over the years to include anthropology and other social sciences.  The original idea is what helped to formalize my work into what would eventually become “digital anthropology.” The statement was true then and perhaps, truer now. Source: Google

Five Cybersecurity Experts on Protecting Your Brand on Social Media

Five Cybersecurity Experts on Protecting Your Brand on Social Media

via Safeguard Cyber For many businesses, the use of social media and collaboration apps is essential for staying connected to customers and employees alike. From Facebook to LinkedIn to Slack, these apps let us connect on any device and are especially important in the new age of remote work. Every business needs social media. It’s a critical part of transacting in the modern world, whether you’re selling on Facebook or networking on LinkedIn. And while social media is critical to…

Forging Undisruptable Bonds Between Brands and Consumers

Forging Undisruptable Bonds Between Brands and Consumers

By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self

“Every day, it’s important to ask and answer these questions: ‘What’s good in my life?’ and ‘What needs to be done?’” – Nathaniel Branden Do you ever feel like you can’t keep up with everything? Do you ever feel like you can’t stop trying to keep up? Do you ever feel like if you stop, you’ll lose your relevance or status? Do you ever feel like enough is never enough and too much at the same time? I guess, in…

Digital and Real World Influence is About Community

Digital and Real World Influence is About Community

Shortly before we rung in 2021, I spent time with the TopRank marketing team to talk about the year ahead. I joined 13 others in helping the team prepare an article sharing B2B influencer marketing predictions for 2021. Please take the time to read what other experts had to say. I wanted to share my part with you here. Thank you! Moving into 2021, we can all congratulate each other for making it this far. When it comes to B2B…

How B2B Influence Adds Value to Business Customers

How B2B Influence Adds Value to Business Customers

Lee Odden and I have been friends for over a decade. He’s super smart, a pioneer in digital discovery and influence, and a wonderful human being. We recently worked together on the 2020 State of B2B Influence Marketing Report. And, to celebrate its launch, we shared a moment together diving into the world of B2B influence. I wanted to share it with you here…transcript and video below. In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks…

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