Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium. While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it….
Smashing Convention: Billy Corgan on why artists need more than viral videos
Welcome to Revolution Season 3! Although, we unofficially launched one of the interviews early (because of the GRAMMY Awards), Season 3 proudly debuts with an unapologetic interview with none other than Billy Corgan of the Smashing Pumpkins. This episode also celebrates the release of Oceania, the new Smashing Pumpkins “album within an album.” As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. He’s not…
Please help us update The Conversation Prism v4.0
Even though there are a few imposters out there, The Conversation Prism is still the original and IMHO the most thoughtful visualization of the social media landscape. JESS3 and I introduced The Conversation Prism at SXSW in 2008. Since then, it has undergone three iterations with the last being v3.0. I’ve good news to share. We’re working on v4.0, but we need your help to finish it. We’ve removed and added some categories as well as introduced and deleted many…
A Facebook Like Does Not Equal an Opt-in
I’m writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I’m hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a local magazine focused on the advertising industry. The three themes we touched upon are not only timely, but representative of the challenges that face marketers and strategists around the globe. 1. A…
You say you want a revolution? Well, Revolution Season 3 is coming soon
Over 30 episodes and two seasons, Revolution TV is coming back stronger and more engaging than ever. This season, we’re only inviting guests who are proving that they can disrupt what it is that they set out to change. This show is dedicated to learning from their challenges and how they found success. In an era of Digital Darwinism, no business is too big to fail or too small to succeed. This is a time of revolutionaries People who see…
Culture Shock: Culture’s Impact on Social Marketing and Business
Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if you…
Facebook Takes Action, Introduces Action Links to the Open Graph
In September 2011 at its f8 Developer Conference, Facebook introduced the social world to frictionless sharing and Action Verbs. With the rollout of its Open Graph, the 900 million strong social network declared that the future of engagement would be driven by both implicit and explicit actions. Explicit actions require the user to click a button such as “Like,” “Share,” “Recommend,” or “Comment.” Implicit actions on the other hand only require that the user run an app designed using the…
Inside Look: How The Boston Celtics Win in Social Media and Digital
The Boston Celtics know how to win. And while the team is now preparing for the next NBA season, Peter Stringer, Senior Director of Interactive Media is on the court every day. With 6.5 million fans on Facebook and 600k followers on Twitter, Peter’s work is just getting started. Serving customers in today’s hottest networks is one thing. Catering to a worldwide community of rabid sports fans requires in a series always-on digital arenas takes a different level of engagement…
The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men
Shortly before Facebook’s turbulent IP “uh oh”, GM announced that it was pulling its $10 million advertising budget from Facebook. Controversy erupted. Accusations ensued. Camps divided into three factions, those who support GM, those who support Facebook and those not yet ready to take a stance either way, but are paying attention. It will forever be known as “the meeting” between Facebook sales executives and General Motors Global CMO Joel Ewanick and other GM senior marketing executives. In the end,…
The 5th P of Marketing is People: Engagement begins within
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 2 in a series There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet time and time again, companies make decisions and take action without including the pieces that make them whole. You are the sum of your parts. With the support and influence of your people, you can accomplish anything at a company. So at a large…
