I have to be honest, the headline is a bit hypocritical. I spend most of my time helping businesses embrace the opportunity to understand customer needs and engage with them in ways that they appreciate and value. Contrary to popular belief however, everyday consumers aren’t flocking to social media to build relationships with their favorite brands or local businesses. The truth is that consumers are using the likes of Twitter, Facebook, Google Plus, et al. to connect with friends and family. But, that’s not all. People also follow those who help them better understand the world around them, share their interests, or introduce moments of desired distractions.
In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com.
About the book:
TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they’re changing the very foundation of business.
The Egyptian Revolution is a historical event for many reasons, not the least of which is the relentless dedication of human will to overcome tyranny against all odds. For those who study social networks, the revolution is also of course significant because of the role Facebook and Twitter played in the concentration of discontent and the orchestration of upheaval. For the purpose of this discussion, I would like to focus on how Facebook, Twitter, YouTube and other social networks continue to demonstrate the revolutionary effects of network density and continue to escalate the promise of social connectivity as part of our digital sustenance.
Guest post by Chris Beck of 26DotTwo
You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact?
The focus in social is on the 5th P (people); communities, niche groups, and influencers. Traditional media consists of the 4Ps; product, price, promotion, and place. Consider integrating the 5th P into traditional; not just a ‘Follow us on Twitter’ or ‘LIKE us on Facebook,’ but deeper learnings that can create significant impact.
The market for listening services is rapidly maturing with vendors such as Radian6, Spiral16, Crimson Hexagon, Research.ly, Lithium, Sysomos, and many others improving how businesses monitor consumer conversations and experiences. The wide array of options and capabilities are nothing less than baffling, requiring expert analysis prior to committing any significant investment of finances or organizational resources now and over time. For those seeking top line advice on the differences between many of the top listening vendors, please read this helpful post at SocialMedia.biz.
In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and inspired. I wanted to share the full transcript with you here.
“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein
Say hello to my little friends, R.O. & I.
Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer.
While the question of “what’s the R.O.I. of social media” is difficult to answer, it is necessary as it forces us to dig deeper. The result is maturity.
The debut of a series introducing The End of Business as Usual…
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Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.
So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story for the Pivot Conference and while I was sharing it with the team, I thought that I would also share it with you here. Why? First, for those considering the event, it may help answer your questions. Second, as your business continues to explore new media, this story arc could serve as an outline for internal planning and development. Hopefully some of the free research we published will also help you.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.