Studying the impact of innovation on business and society

Social Media

Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though…

Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available,…

The Disconnect in Connecting the Workplace

The Disconnect in Connecting the Workplace

There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and…

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3….

Social Media is Lost Without a Social Compass

Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The…

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z

How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children) If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you…

Yo. Srsly?

Yo. Srsly?

App: Yo. User: Yo App: Yo User: Yo, sup? App: Yo User: Yo, you for real? App: Yo User: Yo, I’m out. A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real. Merriam-Webster defines the word “yo” as an interjection used to grab someone’s attention. Yo certainly has done just that by grabbing everyone’s attention. Yo defines “yo” as “The simplest & most efficient communication tool in the world….

10 Quotes on The Future of Business

10 quotes by Brian Solis on the Future of Business from Prezly Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don’t mind, but I wanted to share it with you. The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF). I could only…

Connected Customers are Invisible to Those Who Value Demographics

Connected Customers are Invisible to Those Who Value Demographics

Why Generation-C requires empathy and personalization not marketing… In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by Dr. Peter Gentsch, founder of the Business Intelligence Group (B.I.G.) in Berlin. While this was two-years ago, a lifetime in today’s new media world, I feel his example is still as relevant today as it was…

Improving Customer Targeting and Personalization Through Social Identity

Improving Customer Targeting and Personalization Through Social Identity

Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report. The Fragmented Customer Journey The customer journey has become incredibly fragmented, moving…

1 2 3 4 89
Join the Newsletter



Stay Connected
Instagram
Twitter