Studying the impact of innovation on business and society

Social Media

The Beginning of the End of Business As Usual

Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human. We start to see things through the eyes of our consumers. We feel their pains, frustrations, and also happiness. We sense what it takes to encourage positive sentiment. Once we put “people” back into the mix, a…

Introducing The Conversation Prism Version 3.0

If a conversation takes place online and you’re not there to hear it, did it really happen? On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated and also reflective of the real world that is embracing and organizing the social Web. One of the aspects that make social media so fascinating…

Facebook Groups Give Rise to Social Nicheworking

Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle. Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added to groups where I did not request nor authorize membership. Plus, I was subsequently hammered with email updates as new group members added their commentary…

(R)evolution Episode 5: Michael Fertik on Privacy and Social Networks

Thank you for joining me for the 5th episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In this episode, Michael Fertik, founder and CEO of Reputation Defender, joins the program to discuss privacy and the reasons why you and everyone who matters to you, will be unfairly, but forever judged by what’s online. A recent study by security company AVG and Research Now surveyed  2,200…

The Great Brand Dilution

For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and ensuing experiences. Or better said, business leaders enjoyed a semblance of control. While businesses concentrated resources on distancing the connections between customers, influencers and representatives, a new democracy was materializing. This movement would inevitably render these faceless actions not only defunct, but also perilous. Fueled by the socialization of media, content and connections served as the foundation for this new democracy and…

Where and Why: An Unpublished Interview

Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here. 1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position? Not sure that they’re as much professions as they represent a labor of love. In the 90s and early 2000s, I focused all of my research and work on technology, understanding its impact on culture and consumer behavior…

(R)evolution Episode 4: Charlene Li on Open Leadership

Welcome to the fourth episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. My guest in episode 4 is Charline Li, founding partner of Altimeter Group, author of the new book, Open Leadership and also my dear friend. The premise of “open leadership” sets the stage for executives to embrace social technology to transform the way they lead. In our discussion, we also review how social…

Exploring and Defining Influence: A New Study

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social physics: for every action there is a reaction – even if that reaction is silence. And, the extent of this resulting activity is measured by…

The Social Network: Ecosystem vs. Egosystem

Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized  experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated.  For better or worse, Twitter introduces the notion of notion of popularity,…

First Look: Mark Zuckerberg and Mayor Cory Booker Visit Newark’s KIPP School

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook Facebook founder turned philanthropist donated a staggering 100 million dollars to help invigorate Newark’s buckling education system. A good friend working closely with Mayor Cory Booker and Zuckerberg sent along these brand new images of a visit the pair made to Newark’s KIPP school. While some viewed Zuckerberg’s generous and unselfish donation as a public relations move, Mayor Booker showed the world otherwise, “We had to convince Mark not to be…

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