The New and Improved Twitter

On Monday, I received a short and simple message from the Twitter team, “You are invited to attend a special event at Twitter HQ tomorrow afternoon, RSVP Yes or No.”

I had just finalized my travel from San Francisco to New York and thought for a moment, that it might be worth reconsidering. The message could only mean one thing, Twitter was going to announce something new and given that they don’t usually host live conferences for just any new feature, it would carry a level of importance that would see the likes of tech’s top press and industry leaders in attendance.

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The Rise of Social Commerce

500 million Facebook denizens are plotting their social graphs.

145 million Twitter users Tweet and ReTweet.

3 million people are checking-in on FourSquare.

Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find that many are simply seeking access to exclusive specials and content.

(R)evolution Episode One: Empowering Your Employees and Customers with Josh Bernoff

Welcome to the premier episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

In show number one, Forrester’s Josh Bernoff discusses his new book Empowered, co-authored with Ted Schadler.

Social Media: It’s All Part of a Master Plan…or Is It?

Twitter presence…CHECK

Facebook Brand Page…CHECK

YouTube Channel…CHECK

Socialized Business Strategy…TBD

While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best trivial. And, quite frankly, without a true investment of intention, attention and conviction (I.I.A.C.), we minimize the opportunity before us as well as the thoughts, emotions, and overall potential of our communities rich with would be advocates and influencers.

Connecting the Dots: Socializing Touchpoints

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media.

In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define paths and bring desired outcomes to life. However, to connect the brand strategy to the individual requires a personal approach that starts with the “First Mile” and connects in the “Last Mile.”

Social “Me”dia and the Evolving Twitter Egosystem

There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting observations surface…

A pen now feels awkward to hold and as such, our penmanship is deteriorating.

It’s now common to sit at a dinner table with family and friends where some are actively communicating with others, listening to music or gaming via mobile devices.

We are redefining the perception, boundaries and thresholds for privacy as we once knew it.

Video: Bringing a Brand to Life in Social Media

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media.

In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” are not the most useful approach to steering representatives or consumer experiences.

REPORT: Facebook and the New Age of Privacy

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter, one social network is caught in the crossfire of sharing information and TMI (too much information). The line that separates privacy and openness remains undefined as it continues to shift as individuals learn important life lessons about the benefits and risks of living in public.

What Makes an Influencer?

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence.

The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people are presented with an opportunity to earn authority, trust, and leadership based on their actions and words.

Video: From Social Graphs to Interest Graphs

In the next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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