Studying the impact of innovation on business and society

Social Media

Facebook Around the World

In March 2010, Facebook emerged as the top search term at Google, Bing, and Yahoo according to Experian Hitwise. Bing reported that 2.6% of all searches were dedicated to Facebook with Google at 1.17%. To say that Facebook is capturing the minds and search boxes of people in the U.S. and around the world would be a gross understatement. Facebook wasn’t only the top search term in America, again, according to Experian Hitwise, it was also the most visited website…

How Can I Help You Engage?

One of the most difficult tasks that I face when discussing Engage is the dance I perform between author and promoter. The balance is never clear, but intention is what I hope speaks volumes. Engage is a handbook for anyone working in new media. For executives, it will help you lead transformation. For champions, it provides you with the insight to win support. For business owners, it empowers you to compete for attention and customers and expand your footprint. The…

In Social Media, Consumers Offer Rewards to Deserving Brands

In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest to seek direction and validation. As…

Report: Top 20 Brands on Twitter – April 2010

Twitter is a stream of incredible collective consciousness. Every day, people all over the world share their experiences through a truly personal lens, providing insight into the real-world experiences and observations that inspire conversations, define communities, and move markets – all in real time. Perhaps one of the most profound and largely untapped treasures in all of Social Media, Twitter indeed represents one of the world’s richest conversation mines. The openness of Twitter holds the information necessary to learn, adapt,…

I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society. Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior,…

7 Scientific Ways to Promote Sharing on Facebook

Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple, Stupid a.k.a. Keep it Short and Simple. In a social economy where attention is a precious commodity, the ability to strip a social object down to its essence to capture attention has less to do with compacting character counts and more to do with the art and science of packaging and presenting content so that it is…

Build Bridges Between Aspiration and Realization

Hugh MacLeod is not only a friend, but also someone whose work I admire, follow, and respect. When he asked me to contribute a post for his evocative “Remember Who You Are” series, I responded posthaste. Throughout life, we’re introduced to so many important lessons and proverbs and most of the time, we’ll listen, but not really hear and embrace their message and purpose. Every now and then however, we’re introduced to something so profound that it changes our outlook…

With Social Media Comes Great Opportunity

I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter. And, for individuals, it represents the democratization of media and equalization of influence. It presents an equal opportunity platform to broadcast and publish at will, earning audiences and prominence that directly align with the level of individual participation and investment in engagement. The socialization of media affects and empowers more than personal brands however….

21 Tips for Using Twitter and Facebook for Business

Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media. Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as inspiration for a new list, one that helps businesses of all shapes, sizes, and focus embrace not only Twitter, but all social networks of relevance….

Engage: A Video Introduction

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you. Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and how it can help them in their work. This book and all that’s in it, was written with passion and dedication over the last…

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