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As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among 18-24 year old users. Experts feared that the “family effect” was having a negative impact within this highly coveted demographic.
As I observed:
Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence.
Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales, and branding will find it increasingly difficult to learn, adapt, and magnetize customers, prospects as well as their influencers.
Happy New Year!
Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap into 2010 with confidence, inspiration, and direction.
Let the education and stimulus continue this year…
The Greatest Hits of 2009 Part X
1. Is Facebook Losing its Coveted Demographic?
Happy New Year!
The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for a new year. Your path in 2010 is defined by the knowledge you’ve amassed and embraced. It affects not only where you are, but where you’re going and how long it will take to get there.
The Greatest Hits of 2009 Part IX
What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.”
As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter.
Wherever the balance of influence falls in new media, without genuine, empathetic service, recognition, or reciprocity, we are only extending the very things that prevent us from forming meaningful connections.
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Happy New Year!
Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance.
The Greatest Hits of 2009 Part VIII
1. The Second Life of Second Life
2. The Science of Retweets on Twitter
3. Teens Adopting Twitter
4. Social Media Accounts for 18% of Information Search Market
5. The Future of the Social Web
Contrary to popular belief, Twitter wasn’t the only story of 2009. Facebook skyrocketed to over 350 millions users in 2009 and continued its rise to global pervasiveness becoming one of the top visited sites on the Web.
As aspiring digital anthropologists and sociologists, we thoroughly enjoy and appreciate the trending topics readily available for review and analysis on Twitter. On Twitter, trends are defined and shaped by the shared interests published in the form of status updates that suddenly congregate and rally.
Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships.
As 2009 comes to a close, we’re inspired to take what we learned this year and apply it to the uncharted year that lies ahead. Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around us to make 2010 a banner year for new media literacy and change.
The Greatest Hits of 2009 Part VII
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.