Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social content – in the form of blog posts, videos, comments, and thoughtful updates.
In some cases, size matters.
Electronics retailer Best Buy recently posted a job opening for Senior Manager-Emerging Media Marketing. The role was described as, “the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create sustainable word of mouth evangelists, and brand loyalists.”
I had a fantastic conversation with Frank Eliason (@comcastcares), Duncan Riley, and Chris Brogan last night during the Microsoft Windows Mobile Developer event (@WMDev) at Chapel in Seattle. We explored the drivers that propel companies into social labyrinths and how they participate, react and in turn, strategically plan (or should) once they’ve arrived.
The common motives are spurred through innovation (rare) and urgency (more common).
It’s Aha vs. Uh-oh…
Guest post by Beth Kanter, Read her blog | Follow her on Twitter
I am an early adopter of social media and set up my listening post 5 years ago to scan for people, trends, and ideas related to social media and nonprofits. Listening and engaging with people has been critical to any success I’ve achieved as a social media practitioner – whether I’m blogging or fundraising for Cambodian children. For the past five years, I’ve been teaching social media workshops for nonprofits and lately doing deeper dives on the techniques of listening both for nonprofits and in my role as Visiting Scholar in Residence at the Packard Foundation.
Image Credit: Jeremy Ginsberg
There’s no shortage of businesses, and more specifically, the individuals who represent them, seeking insight, answers and direction to simplify, organize, and elucidate the intimidating and confusing social media landscape. Likewise, social media experts, gurus, and ninjas are seemingly ubiquitous.
Guest Post by Shannon Paul, Read her blog | Follow her on Twitter
Image Credit: Gakuranman
And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life.
In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By mid-2009, virtual worlds were realizing a comeback of sorts. In July 2009, virtual worlds consultancy kzero.co.uk reported that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are respectively posting profits powered by those who were intent on getting a “second” life.
by Michael Brito
Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”
These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation.
I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications. My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.
Shot at SXSW
While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative.
Facebook has more than 250 million users
Twitter just rolled out its redesigned front page for those visitors new to Twitter.com. If you’re already a registered user, you won’t notice the new look unless you sign out and refresh the home page.
The new homepage helps provide a frame of reference, expectation setting, and also offers a lens into the conversations populating the popular microcommunity that connects people through 140 character strings.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.