Facebook Slowly Taking Over the World, Now at 250 Million Users

Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the milestone, Facebook created a  map that visualizes connections and adoption worldwide.

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Channeling Our Inner Celebrity Through Twitter and Social Media

After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the end of privacy.”

Alexia Tsotsis (disclosure, she’s a dear friend) recently wrote an intriguing article at the LA Weekly entitled, “Is All of Hollywood the Bitch in Twitter’s Sex Tape or Just P. Diddy?

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Casting a Digital Shadow; Your Reputation Precedes You

Credit: Geekadam

While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it.

Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.

Zappos is Powered by The Empowerment of Employees

Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program.

To say it was brilliant would be an understatement. And, I believe this is just the beginning.

It’s incredibly clear that Tony Hsieh doesn’t just profess his belief in happiness and service; his entire organization lives and breathes it in everything they do.

Real-Time Conversations Gain in Influence, Hasten Social CRM

This is the unabridged version of my latest post on TechCrunch, “Real-Time Conversations Hasten Social CRM

At the Real-Time Stream Crunchup on Friday in Redwood City, TechCrunch Editor-in-Chief Erick Schonfeld hosted a panel of industry heavyweights who are either building solutions or defining how they’re used in the world of business communications and customer service.

The panel included:

– Porter Gale, Virgin America
– John Ham, Ustream
– Eric Marcoullier, Gnip
– Ross Mayfield, SocialText
– David Sacks, Yammer
– Max Ventilla, Aardvark
– Maynard Webb, LiveOps
– Tim Young, SocialCast

The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter

At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web.

When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory and consciousness. The experience of searching for relevant information is personified in the context of what you’re doing and not necessarily that of what you’re typing into the search box. And according to Edo Segal, Investor and founder of Relegance,”The Internet is more biology than technology.”

Facebook Advertising to Surpass MySpace by 2011

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.

According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 unique visitors.  In year-over-year comparisons, Facebook volume skyrocketed with 248.17% while Myspace slightly recoiled, down 5.65%. The good news for both networks is that June represented positive growth over the previous month with Facebook visits growing by 8.45% and MySpace realizing a bump of 7.19%.

Facebook Helps Brands and Personalities Transform Visitors into Fans

Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.

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Unveiling the New Influencers

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.

Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.

For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted.

It scaled very well over the years, until it didn’t…

Is Twitter The CNN Of The New Media Generation?

What follows is the unabridged version of my latest post on TechCrunch, “Is Twitter the CNN of the New Media Generation?

This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of instantaneous coverage of the Iranian election and the resulting fallout. “We the people” wanted real-time information regarding the violent protests that erupted on the streets of Iran and the stories probing potential foul play in the results. We took to Twitter to express discontent and to also uncover the real story as it was unfolding live through citizen journalism.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo