Studying the impact of innovation on business and society

Social Media

This is Not a Sponsored Post: What You Need to Know About Sponsored Conversations & the FTC

What follows is the unfiltered version of my latest TechCrunch post, “This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC.“ Credit: Kevin Dooley In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands are showering them with endorsement deals rich with products, cash, trips, exclusive access to information, and VIP treatment each and every day, creating a new genre of star spokespersons. Many expert and lifestyle…

Reviving the Traditional Press Release

Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as well as adapt…

Significant

Credit I’ve just returned from Next09 in Hamburg and Disruptive Media in Stockholm where I’ve unveiled my new focus for what just may serve as the foundation for one of the next two books I hope to write. As we are tempted by social networks and the kinship of new friends, followers, and fans, we intentionally or inadvertently, create a new era of personal recognition and attention that extracts an unconditioned human response and consequently shapes an unpredictable personality and…

Twitter Visits Surpass New York Times and Wall Street Journal

The race to 1,000,000 followers between Ashton Kutcher and CNN followed shortly thereafter by the Oprah Effect and the ensuing celebrity stampede has propelled Twitter beyond two of the world’s most prominent media brands. According to Compete and Quantcast, as documented by PaidContent, Twitter.com soared past the online properties of The New York Times and The Wall Street Journal. The truth is stranger than fiction…but it is reality. I believe that Twitter will only continue to distance itself from other…

I AM A GEEK Video Unites Geeks to Improve Education in Underprivileged Countries

If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate those efforts towards something more meaningful than self-promotion. The lobby at the JW Marriott in Palm Desert was buzzing with the latest news from startups,…

The Art and Science of Blogger Relations – Updated eBook

I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…

In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR

What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.” Credit: Daniel Y. Go Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for facilitating information between companies…

Sarah Lacy on Putting the Public Back in Public Relations

Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision. She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.” Lacy has been a reporter in Silicon Valley for a decade, covering everything from the tiniest startups to the largest public…

Twitter: Acquisition vs. Retention

Credit Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve. While many widely speculated the total number of new users who were introduced to Twitter as a result of the now infamous race to 1,000,000 followers, we do know that the number seems to hover between 500,000 and 1.2 million. When compared to the estimated existing user base of ~5 million…

140 Characters Conference; Exploring the Disruptive Nature of Twitter

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive…

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