Facebook Connects Your Brand Across the Social Web

I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience.

Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost every conversation.

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New Communication Theory and the New Roles for the New World of Marketing

In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization).

The Social Revolution is Our Industrial Revolution

Broadcast and print media and the services that support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.
These powerful, influential, and age-old industries are however, undergoing some of their most radical transformations and metamorphoses in order to adapt to the elusive and rapidly shifting information landscape.

Money is migrating away from traditional media as well as the industries and services that support it – from creation to distribution.

Sprout Adds Fuel to the Widget Economy


Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.

I was originally introduced to the service at DEMO08 in January and was immediately blown away.

We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word.

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The Essential Guide to Social Media Translated into French

Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!

The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing.

Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.

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The Art of Conversation – It’s About Listening Not Marketing

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web.

There are three sides to this equation:

- New media pioneers and practitioners who defend and evangelize the art of conversations because they’re investing in people and their feedback and have the experience to showcase value and ROI.

Identi.ca, a White Label Microblogging Network

It’s inevitable. As Twitter experiences growing pains, new entrants will seize the opportunity to provide a more complete and open experience to communicating with, and at, the people you may or may not know.

Few will succeed, while others force evolution to inspire new features and capabilities in existing services.

The truth is that the Twitterati are frustrated, worn, and undoubtedly impatient. At this point, any and all alternatives are starting to look attractive. When you’re starving, all food appears appetizing, including the options that you wouldn’t normally consider consuming.

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Chad Hurley on the Rise, Acquisition, and Future of YouTube


Social Media is our genre’s Industrial Revolution. It is the era of new influencers and the ability for everyday people to share their creativity, expertise, thoughts, ideas, and passions in order to participate in and build a community around common interests.

People are taking their destiny into their own hands and evolving their online, personal or professional, persona and brands online.

While there are many user-generated or people-driven social networks today, none generate the mainstream traffic or exposure possible at YouTube.

Intel Insiders to Advise Intel on Social Media Strategies

You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it.

The Art of Conversation – Thoughts and Observations

We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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