There are many of us running back and forth from the edge to the center who would love to drop “2.0″ from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet.
The subject itself is a catalyst for healthy, informative, and motivating conversations.
We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people engaged in those conversations? I think it would transform one of the hottest conversation-based communities on the Web into a goldmine of information and and catalyst for forging new relationships.
Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.
Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future.
Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.
At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.
Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society.
About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers.
Less talk, more learning and action are required.
Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.)
XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars.
Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, “10 Steps to Building a Better Blogger-Relations Program.”
What was originally supposed to be an except from my free ebook, “The Art and Science of Blogger Relations,” I wound up writing something altogether new, based on the same principles that are prevalent throughout the book.
You’ll need a premium account to read it. If you don’t already have one, you can sign up for a free, two-day pass.
For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike.
Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place for everyone to share and learn together.
I spent time with Sarah Lacy and we talked about…
I’m sure you heard about the infamous Mark Zuckerberg SXSW keynote hosted by well known author, Business Week columnist and Yahoo TechTicker host Sarah Lacy. Just in case you haven’t, let’s just say that some of the audience wasn’t supportive of the casual, conversational format or her style of engaging Zuckerberg in public.
Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.
Participation is marketing.
Intention is everything.
Actions speak louder than words.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.