Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way?
I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword.
One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing.
The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want.
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
Encyclopedia Britannica ran its business for almost 250 without disruption, until of course, Social Media democratized content and new user-generated resources such as Wikipedia changed everything.
Up until recently, if you wanted to utilize Britannica’s services you could purchase the 32 volume Britannica, which has 65,000 articles, for just $1,400. Or, you can access it on the web for $70 per year.
I received a note from Andrew Finlayson, Vice President and News Director for Fox News Chicago – WFLD Television – myFoxChicago.com
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
- You evaluate target demographics.
- Develop strategic messages.
- Conduct an audit or focus group.
- Revise messages and fine-tune the plan.
- Determine the broadcast mechanisms to push your content.
- Go live.
The Business of News
Chapter I – The Town Crier
Chapter II – The Printing Press and Newspapers
Chapter III – Radio
Chapter IV – Television
Chapter V – The Web
Chapter VI – Mobile Alerts
Chapter VII – Blogs
We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%.
We’re all learning together, at least those of us who don’t pretend we’re already experts.
Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but they don’t fix perception, which is everything in Social Media. Thinking before engaging is critical to establishing and maintaining meaningful relationships. This is after all, about people.
Twitter tools and services are hitting the market faster than they can be acquired, but that’s just a given for one of the hottest social tools to hit the Web.
Introducing TwitterLocal, an interesting new Twitter service brought to you by Matt King.
TwitterLocal essentially allows you to focus on Twitter voices within a specific region (from 1 to 50 miles around any given zip code or city).
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.