After running the popular series that evaluated and discussed ThinkFree’s experiment in Social Media, I decided to compile all of the posts into one free and downloadable ebook for your reference.
Download as a Word doc
Download as a PDF
The Series on PR 2.0:
The Art and Science of Social Media and Community Relations
Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit his company.Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.
Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining conversations across popular online communities would benefit his company. Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.
Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit his company.
Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.
…use some of it as a reference guide instead.
I have to hand it to Chip Griffin. His recent post, “Throwing Out the Social Media Rulebook” is thought provoking to say the least.
In his post, Griffin assertively proclaims, “I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.”
I like it.
Jonathan Crow of ThinkFree recently conducted what he calls The Great Social Experiment where he tested and practiced the art of online social networking as a strategy for helping his company join the conversation across popular online communities and in turn, evaluate the business implications for doing so.
Crow assembled a roundtable of those active in the Social Media landscape to offer feedback, commentary, constructive criticism, and advice for the good of all marketing.
This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.
Social networking, and social media specifically, have been painted as the new marketing landscape for businesses to engage with their communities of customers wherever they congregate.
In my view, we’re starting to hit a ceiling of discussion versus execution and practicality.
Jeremiah Owyang has concluded that some conversations are moving to Twitter.
He’s right.
According to Owyang (who’s a good friend, so it’s strange to refer to him in the AP format), has experienced 2,000 referrers from twitter to his blog in last 30 days. Obviously, it’s a very popular topic as his comments have skyrocketed to over 200 and it’s not slowing down.
Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him.
What Makes a Social Media “Expert”?
Justin Kownacki ponders what makes a Social Media expert.
Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell.
Facebook Not Understanding Opt-In is Like Universal Missing Digital Music
Behind these closed doors, a virtual council of big business marketers will meet to discuss how to best engage with people through blogs and all forms of social media.
The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Recent Comments:
June 16, 2013
June 15, 2013
June 15, 2013
June 14, 2013
June 14, 2013