There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
– You evaluate target demographics.
– Develop strategic messages.
– Conduct an audit or focus group.
– Revise messages and fine-tune the plan.
– Determine the broadcast mechanisms to push your content.
– Go live.
The Business of News
Chapter I – The Town Crier
Chapter II – The Printing Press and Newspapers
Chapter III – Radio
Chapter IV – Television
Chapter V – The Web
Chapter VI – Mobile Alerts
Chapter VII – Blogs
We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%.
We’re all learning together, at least those of us who don’t pretend we’re already experts.
Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but they don’t fix perception, which is everything in Social Media. Thinking before engaging is critical to establishing and maintaining meaningful relationships. This is after all, about people.
Twitter tools and services are hitting the market faster than they can be acquired, but that’s just a given for one of the hottest social tools to hit the Web.
Introducing TwitterLocal, an interesting new Twitter service brought to you by Matt King.
TwitterLocal essentially allows you to focus on Twitter voices within a specific region (from 1 to 50 miles around any given zip code or city).
Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions.
We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract, and connect online and offline. This new paradigm for discovering, distributing and forging relationships based on thought leadership is inspiring and defining significant social and technological progression as well as conversational frameworks.
There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet.
The subject itself is a catalyst for healthy, informative, and motivating conversations.
We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people engaged in those conversations? I think it would transform one of the hottest conversation-based communities on the Web into a goldmine of information and and catalyst for forging new relationships.
Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.
Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future.
Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.
At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.