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Social Media

PR Roundtable Discussion: The Challenge of Social Media

Aaron Brazell, Director of Technology at b5media has lined up a handful of respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It will be a five part series with the first running today at Technosailor. Question #1 – What do you think the biggest challenge is for the Public Relations industry to fully embrace social media? Brian Solis: What if we asked the question this way, “Should the PR industry participate…

Participation Is Marketing: Now Is Gone Podcast Series #2

As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone. In the “Participation Is Marketing” podcast we discuss: Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.” Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer…

Now is Gone Set for Release on November 12, 2007

Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th. In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix: Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly Explains the new culture of two-way…

Dear Chris Anderson, an Open Letter to Make Things Right

Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations. Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it….

MicroMedia Paves the Way for Macro Influence

Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite. The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged…

Beware the Things You Share in the World of Social Media

Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc. You’d be surprised what people see, remember and in turn, share with others. Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”…

Now is Gone Podcast Series #1 – Audience Versus Community

Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book. The book is available for pre-orders at Amazon.com. You can download Podcast #1 here or stream it from the Now is Gone blog. Podcast #1 – Audiences versus Communities – One-way communications to audiences versus two-way conversational marketing within communities – The…

Further Defining Social Media Releases

Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.” His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases,…

Blog This – October 28, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here. PR and Bloggers Officially in “Beta” – Finally Stuart Henshall really nails it on how PR can more effectively work with bloggers. Social Media Forces PR’s Evolution Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations Definition of Social Media by Brian Solis I took…

The New Rules for Breaking News, Robert Scoble Should be in PR

Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists. Good friend Robert Scoble recently discussed the subject of blogger relations, embargoes and the process of news and launches in tech PR. Scoble, for those who may or may not know, is probably the one of the…

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